Call into the platform! Merging platform grammatization and practical knowledge to study digital networks

Contenido del artículo principal

Janna Joceli Omena
http://orcid.org/0000-0001-8445-9502
António Granado
https://orcid.org/0000-0002-7990-6176

Resumen

La investigación introduce una perspectiva de investigación de medios como base fundamental para el trabajo de campo de las Ciencias Sociales y la Comunicación. Partiendo de las posibilidades que ofrecen las redes digitales, señala la importancia de combinar el conocimiento sobre la gramática de las plataformas con las prácticas de investigación de datos (captura, minería, análisis y visualización). Es lo que llamamos "call into the platform" (llamada a la plataforma). En lugar de desplazar nuestra atención del objeto de estudio para centrarnos principalmente en el trabajo técnico de campo, asumimos este último como algo que participa en la realización de la investigación de las ciencias sociales digitales. Para ello, se analiza el caso de las universidades portuguesas en Facebook. El estudio plantea cómo las redes digitales sirven a los estudios de comunicación y de ciencias sociales. Para responder a esta pregunta, se exploran dos redes digitales distintivas que arrojan luz sobre las conexiones institucionales y la cultura visual de la educación superior en Portugal. La primera, Facebook Page Like network, comprende todas las conexiones realizadas a una página determinada. La segunda se construye sobre las posibilidades de la visión por ordenador y muestra las conexiones entre las imágenes y sus etiquetas descriptivas. Más allá de proporcionar nuevas formas de diseñar e implementar la investigación que puede ser reutilizada en diferentes estudios, la principal contribución de esta investigación radica en la adopción de los métodos del medio como clave para las ciencias sociales digitales.

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Detalles del artículo

Cómo citar
Omena, J. J., & Granado, A. (2020). Call into the platform!. Revista ICONO14 Revista Científica De Comunicación Y Tecnologías Emergentes, 18(1), 89-122. https://doi.org/10.7195/ri14.v18i1.1436
Sección
MONOGRÁFICO
Biografía del autor

Janna Joceli Omena, Universidade Nova de Lisboa

Janna Joceli Omena is a doctoral researcher in Digital Media at Universidade Nova de Lisboa and member of ICNOVA. She is part of iNOVA Media Lab team, the digital media of NOVA FSCH, where she leads the SMART Data Sprint and takes part as a member of the scientific committee. Besides theorizing digital methods, her main research interests are platform studies, digital networks and visual network analysis. Janna is also editing an e-book about ‘digital methods: theory and practice’ to be published in Portuguese. Her current research concerns the technicity of social media platforms and how it facilitates or compromises digital research. Homepage: https://thesocialplatforms.wordpress.com Twitter: @JannaJoceli.

António Granado, Universidade Nova de Lisboa, Universidade Nova de Lisboa Faculdade de Ciências Sociais e Humanas

António Granado is an assistant professor of Journalism at Universidade Nova de Lisboa. For more than 26 years, he has worked as a science journalist, mainly at Público, one of Portugal’s main daily quality newspapers, where he also was science editor, sub-editor-in-chief, managing editor and online editor. From 2010 to 2014, he worked as the online editor of RTP, the Portuguese public broadcaster. He holds a MSc on Science Journalism from Boston University, in the US, and PhD on Communication Sciences from the University of Leeds, in the UK. As an academic, he has taught at several Portuguese universities, among which University of Coimbra where he was an invited lecturer for ten years. As a journalist, he has written extensively about science and the environment. At Universidade Nova de Lisboa, he is the coordinator of the Master in Journalism. Together with Ana Sanchez, he also coordinates the Master in Science Communication, the only of its kind in Portugal. His main research interests are science communication, science journalism and online media.

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