Empleabilidad inclusiva y el papel de las redes sociales en la sociedad digital. Un caso de estudio en Twitter, Instagram y YouTube.
Artículo de la barra lateral
Agencias de apoyo
Acción financiada por la Comunidad de Madrid a través del Convenio Plurianual con la Universidad Complutense de Madrid en su línea Programa de Excelencia para el profesorado universitario, en el marco del V PRICIT (Plan Regional de Investigación Científica e Innovación Tecnológica).
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Contenido del artículo principal
Resumen
Las redes sociales como espacios de participación social son relevantes para el estudio de la empleabilidad inclusiva. La presente investigación analiza las publicaciones en Twitter, Instagram e YouTube relacionadas con empleo inclusivo, en especial, las asociadas a personas con discapacidad. El objetivo es identificar perfiles en relación con la empleabilidad y la discapacidad en estas plataformas digitales a través de las correlaciones entre el contenido, sentimiento, género, influencia, espacio temporal y geográfico abordado desde la perspectiva social y laboral. La recopilación de contenidos se realiza mediante la API de Twitter y técnicas de «web scraping» entre el 1 de noviembre de 2021 y 31 de octubre de 2022, con un total de 109.266 publicaciones, de las cuales 13.887 contienen palabras clave relacionadas con el empleo. La investigación se desarrolla mediante una metodología mixta que analiza, de forma cuantitativa, el conjunto de datos mediante la herramienta Power BI y, de forma cualitativa, las publicaciones más virales de cada red social. Este análisis de datos permite hacer visible lo invisible de las relaciones en red, identificando patrones de creación de contenidos y grupos de influencia. Los resultados evidencian la influencia de los días internacionales en el número de publicaciones altruistas, y un utilitarismo mercantil de la empleabilidad inclusiva que opaca las difusiones sociales sin ánimo de lucro. La compresión y visualización de la estructura y las temáticas intrínsecas al objeto de estudio permiten fomentar de manera más racional la empleabilidad inclusiva y mejorar los espacios de comunicación entre la ciudadanía digital crítica.
Palabras clave
discapacidad, educación, sociedad digital, empleabilidad inclusiva, escucha social, redes sociales
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Detalles del artículo
Cómo citar
Barroso-Moreno, Carlos, Miguel del Fresno-García, y Laura Rayón-Rumayor. 2023. «Empleabilidad Inclusiva Y El Papel De Las Redes Sociales En La Sociedad Digital». Revista ICONO 14. Revista Científica De Comunicación Y Tecnologías Emergentes 21 (2). https://doi.org/10.7195/ri14.v21i2.2006.
Sección
NNTT Y EMPLEABILIDAD PARA LA INCLUSIÓN DE LAS PERSONAS CON DISCAPACIDAD
Esta obra está bajo licencia internacional Creative Commons Reconocimiento 4.0.
Esta obra está bajo una licencia de Creative Commons Reconocimiento 4.0 Internacional.
Citas
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Barnes Colin. (2019). Understanding the social model of disability: Past, present and future. In Watson, Nick, Roulstone Alan, Thomas Carol (Eds.). The Routledge handbook of disability studies pp. 14–31. Routledge.
Barroso-Moreno, Carlos; Rayon-Rumayor, Laura; & Bautista García-Vera, Antonio. (2023). Big Data and Business Intelligence on Twitter and Instagram for digital inclusion. Comunicar, 74, 49-60. https://doi.org/10.3916/C74-2023-04
Bhattacharyya Som-Sekhar. (2022). Monetization of customer futures through machine learning and artificial intelligence based persuasive technologies. Journal of science and technology policy management, ahead-of-print. https://doi.org/10.1108/JSTPM-09-2021-0136
Blau, Ina, & Shamir-Inbal, Tamar (2017). Digital competences and long-term ICT integration in school culture: The perspective of elementary school leaders. Education and Information Technologies, 22(3), 769–787. https://doi.org/10.1007/s10639-015-9456-7
Calderón, Ignacio; Calderón-Almendros, Juan-Miguel; & Rascón, María-Teresa. (2016). De la identidad del ser a la pedagogía de la diferencia. Teoría De La Educación. Revista Interuniversitaria, 28(1), 45–60. https://doi.org/10.14201/teoredu20162814560
Calderón, Ignacio; & Rascón, María-Teresa. (2022). Hilando luchas por el derecho a la educación: narrativas colectivas y personales para la inclusión desde el modelo social de la discapacidad. Pedagogía Social: Revista Interuniversitaria, 41, 43-54. https://doi.org/10.7179/PSRI_2022.41.03
Chen, Jing; Lin, Tzu-Jung; Justice, Laura; & Brook, Sawyer. (2019). The social networks of children with and without disabilities in early childhood special education classrooms. Journal of autism and developmental disorders 49, 2779–2794. https://doi.org/10.1007/s10803-017-3272-4
Cuypers, Ilya; Ertug, Gokhan; Cantwell, John; Akbar, Zaheer; & Kilduff, Martin. (2020). Making connections: Social networks in international business. Journal of international business studies 51, 714–736. https://doi.org/10.1057/s41267-020-00319-9
European Commission (Ed.). (2022). Union of equality. Strategy for the rights of persons with disabilities 2021-2030. https://bit.ly/3wzE4BF
Ferrari, Alberto; & Russo, Marco. (2016). Introducing Microsoft Power BI. Microsoft Press. http://bit.ly/3kQZnMr
García-Marín, Javier; & Serrano-Contreras, Ignacio-Jesús. (2023). (Un)founded fear towards the algorithm: YouTube recommendations and polarisation. Comunicar, 74. https://doi.org/10.3916/C74-2023-05
Gupta, Sukhai; Sukhai, Mahadeo; & Wittich, Walter. (2021). Employment outcomes and experiences of people with seeing disability in Canada: An analysis of the Canadian survey on disability 2017. Plos One, 16 (11), 1-17. https://doi.org/10.1371/journal.pone.0260160
Hästbacka, Elisabeth; Nygård, Mikael; & Nyqvist, Fredrica. (2016). Barriers and facilitators to societal participation of people with disabilities: A scoping review of studies concerning European countries. Alter, 10(3), 201-220. https://doi.org/10.1016/j.alter.2016.02.002
Hitchcock, John; & Onwuegbuzie, Anthony (Eds.). (2022). The Routledge handbook for advancing integration in mixed methods research. Routledge. https://doi.org/10.4324/9780429432828
Izquierdo, Beatriz; & Ortega, María-Teresa. (2020). El logro de empleo decente e inclusivo para las personas con discapacidad. Opción: Revista de ciencias humanas y sociales, 93, 101-140. http://bit.ly/3Hi7gll
Jacob, Samuel; Pillay, Jace; Adeoye, Esther; & Oni, Kehinde. (2022). Barriers to employment of people with intellectual disabilities. Work 74(1), 207-218. https://doi.org/10.3233/WOR-211097
Johjima, Maki; Sakamoto, Daisuke; Nishiwaki, Yasuto; & Tsuda, Kazuhiko. (2019). A standardization method of individual rating fluctuation in social listening data. Procedia computer science, 159, 1321-1328. https://doi.org/10.1016/j.procs.2019.09.302
Kwan, Chi Kin (2021). Helping People with Disabilities in the Workplace: Mezzo-Level Interventions Targeting Corporate. Culture, Social Work, 66(4), 339-347. https://doi.org/10.1093/sw/swab030
Kent, Mike; Ellis, Katy; & Goggin, Gerard. (2015). Disability's digital frictions: Activism, technology and politics. The fibreculture journal, 26, 7-31. https://doi.org/10.15307/fcj.26.188.2015
Lin, Zhongxuan; Yang, Liu; & Zhang, Zhi’an. (2018). To include, or not to include, that is the question: Disability digital inclusion and exclusion in China. New Media & Society, 20(12), 4436–4452. https://doi.org/10.1177/1461444818774866
Macdonald, Diane; Dew, Angela; Fisher, Karen; & Boydell, Katherine. (2023). Claiming space: photovoice, identity, inclusion and the work of disability. Disability & society, 38(1), 98-126,. https://doi.org/10.1080/09687599.2021.1925525
Malhotra Ravi & Morgan Rowe. 2014. Exploring disability identity and disability rights through narratives: Finding a voice of their own. Routldege.
Mamas, C., Schaelli, G. H., Daly, A. J., Navarro, H. R., & Trisokka, L. (2020). Employing social network analysis to examine the social participation of students identified as having special educational needs and disabilities. International Journal of Disability, Development and Education, 67(4), 393-408. https://doi.org/10.1080/1034912X.2019.1614153
Mañas-Viniegra, Luis. (2018). El voluntariado corporativo en la estrategia de responsabilidad social de las empresas del IBEX 35. Revista de ciencias de la administración y economía, 8(16), 19-32. https://doi.org/10.17163/ret.n16.2018.02
Moolenaar, N. M., Daly, A. J., & Sleegers, P. J. C. (2010). Occupying the principal position: Examining relationships between transformational leadership, social network position, and schools nnovative climate. Educational Administration Quarterly, 46(5), 623–670. https://doi.org/10.1177/0013161X10378689
Morwane Elizabeth; Dada Shakila; & Bornman, Juan (2021). Barriers to and facilitators of employment of persons with disabilities in low- and middle-income countries: A scoping review. Africa Journal Disability. https://doi.org/10.4102/ajod.v10i0.833
ODISMET. (2020). La situación de las personas con discapacidad en el mercado laboral. Informe General. Fundación Once. http://bit.ly/3H5jtuU
Pașcalău-Vrabete, Ana; Crăciun, Catrinel; & Băban, Adriana. (2021). Restricted mobility and unheard voices: perceptions of accessibility and inclusion expressed on Romanian disability-specific blogs and forums. Disability and rehabilitation, 43(25), 3680-3687. https://doi.org/10.1080/09638288.2020.1746842
Quesenberry, Keith A. (2020). Social media strategy: Marketing, advertising, and public relations in the consumer revolution. Rowman & Littlefield Publishers.
Rodríguez, Margarita; Gimeno, Francisco-Javier; Cuenca, Pedro-Manuel; Soguero, Cristina; & Rojo, José Luis. (2021). Sentiment analysis of political tweets from the 2019 spanish elections. IEEE Access, 9, 101847-101862, https://doi.org/10.1109/ACCESS.2021.3097492
Santoso, A. D. (2019). Social media campaigns on disability awareness: A content analysis of official government Twitter accounts. Life Span and Disability, 22(1), 95-112. https://bit.ly/42JjVb2
Series, Lucy. (2020). Disability and human rights. In Watson, Nick, Roulstone Alan, Thomas Carol (Eds.). The Routledge handbook of disability studies. Routledge.
Stewart, Margaret; & Arnold, Christa. (2018). Defining social listening: Recognizing an emerging dimension of listening. International journal of listening, 32(2), 85-100. https://doi.org/10.1080/10904018.2017.1330656
Trezzini, Bruno; Schüpbach, Sabrina; Schuller Victoria; & Bickenbach, Jerome. (2022). Coping strategies of disabled people facing barriers to their participation in education, vocational training and employment. Alter, 16(3), 73-89. http://bit.ly/3RgkuUp
Trevisan, Filippo. (2016). Disability rights advocacy online: Voice, empowerment and global connectivity. Routledge. https://doi.org/10.4324/9781315726489
Tucker, Joshua A.; Guess, Andrew; Barbera, Pablo; Vaccari, Cristian; Siegel, Alexandra; Siegel, Alexandra; Sanovich, Sergey; Stukal, Denis; & Nyhan, Brendan. (2018). Social media, political polarization, and political disinformation: A review of the scientific literature. Hewlett Foundation. http://dx.doi.org/10.2139/ssrn.3144139
Vargo, Crhis. (2016). Toward a tweet typology: Contributory consumer engagement with brand messages by content type. Journal of interactive advertising, 16(2), 157-168. http://10.1080/15252019.2016.1208125
Vornholt, Katharina; Villotti, Patrizia; Muschalla, Beate; Bauer, Jana; Colella, Adrienne; Zijlstra, Fred; Van Ruitenbeek, Gemma; Sjir, Uitdewilligen; & Corbière, Marc. (2018). Disability and employment – overview and highlights. European journal of work and organizational Psychology, 27(1), 40-55. https://doi.org/10.1080/1359432X.2017.1387536
Zayer, Majed-Al.; Gunes, Mehmet Hadi. (2018). Exploring visual impairment awareness campaigns on Twitter. Social network analysis and mining, 8(40), 1-16 . https://doi.org/10.1007/s13278-018-0515-0
Ali, Mohammad; Schur, Lisa; & Blanck, Peter. (2011). What types of jobs do people with disabilities want?. Journal occupational rehabilitation, 21, 199–210. https://doi.org/10.1007/s10926-010-9266-0
Barnes Colin. (2019). Understanding the social model of disability: Past, present and future. In Watson, Nick, Roulstone Alan, Thomas Carol (Eds.). The Routledge handbook of disability studies pp. 14–31. Routledge.
Barroso-Moreno, Carlos; Rayon-Rumayor, Laura; & Bautista García-Vera, Antonio. (2023). Big Data and Business Intelligence on Twitter and Instagram for digital inclusion. Comunicar, 74, 49-60. https://doi.org/10.3916/C74-2023-04
Bhattacharyya Som-Sekhar. (2022). Monetization of customer futures through machine learning and artificial intelligence based persuasive technologies. Journal of science and technology policy management, ahead-of-print. https://doi.org/10.1108/JSTPM-09-2021-0136
Blau, Ina, & Shamir-Inbal, Tamar (2017). Digital competences and long-term ICT integration in school culture: The perspective of elementary school leaders. Education and Information Technologies, 22(3), 769–787. https://doi.org/10.1007/s10639-015-9456-7
Calderón, Ignacio; Calderón-Almendros, Juan-Miguel; & Rascón, María-Teresa. (2016). De la identidad del ser a la pedagogía de la diferencia. Teoría De La Educación. Revista Interuniversitaria, 28(1), 45–60. https://doi.org/10.14201/teoredu20162814560
Calderón, Ignacio; & Rascón, María-Teresa. (2022). Hilando luchas por el derecho a la educación: narrativas colectivas y personales para la inclusión desde el modelo social de la discapacidad. Pedagogía Social: Revista Interuniversitaria, 41, 43-54. https://doi.org/10.7179/PSRI_2022.41.03
Chen, Jing; Lin, Tzu-Jung; Justice, Laura; & Brook, Sawyer. (2019). The social networks of children with and without disabilities in early childhood special education classrooms. Journal of autism and developmental disorders 49, 2779–2794. https://doi.org/10.1007/s10803-017-3272-4
Cuypers, Ilya; Ertug, Gokhan; Cantwell, John; Akbar, Zaheer; & Kilduff, Martin. (2020). Making connections: Social networks in international business. Journal of international business studies 51, 714–736. https://doi.org/10.1057/s41267-020-00319-9
European Commission (Ed.). (2022). Union of equality. Strategy for the rights of persons with disabilities 2021-2030. https://bit.ly/3wzE4BF
Ferrari, Alberto; & Russo, Marco. (2016). Introducing Microsoft Power BI. Microsoft Press. http://bit.ly/3kQZnMr
García-Marín, Javier; & Serrano-Contreras, Ignacio-Jesús. (2023). (Un)founded fear towards the algorithm: YouTube recommendations and polarisation. Comunicar, 74. https://doi.org/10.3916/C74-2023-05
Gupta, Sukhai; Sukhai, Mahadeo; & Wittich, Walter. (2021). Employment outcomes and experiences of people with seeing disability in Canada: An analysis of the Canadian survey on disability 2017. Plos One, 16 (11), 1-17. https://doi.org/10.1371/journal.pone.0260160
Hästbacka, Elisabeth; Nygård, Mikael; & Nyqvist, Fredrica. (2016). Barriers and facilitators to societal participation of people with disabilities: A scoping review of studies concerning European countries. Alter, 10(3), 201-220. https://doi.org/10.1016/j.alter.2016.02.002
Hitchcock, John; & Onwuegbuzie, Anthony (Eds.). (2022). The Routledge handbook for advancing integration in mixed methods research. Routledge. https://doi.org/10.4324/9780429432828
Izquierdo, Beatriz; & Ortega, María-Teresa. (2020). El logro de empleo decente e inclusivo para las personas con discapacidad. Opción: Revista de ciencias humanas y sociales, 93, 101-140. http://bit.ly/3Hi7gll
Jacob, Samuel; Pillay, Jace; Adeoye, Esther; & Oni, Kehinde. (2022). Barriers to employment of people with intellectual disabilities. Work 74(1), 207-218. https://doi.org/10.3233/WOR-211097
Johjima, Maki; Sakamoto, Daisuke; Nishiwaki, Yasuto; & Tsuda, Kazuhiko. (2019). A standardization method of individual rating fluctuation in social listening data. Procedia computer science, 159, 1321-1328. https://doi.org/10.1016/j.procs.2019.09.302
Kwan, Chi Kin (2021). Helping People with Disabilities in the Workplace: Mezzo-Level Interventions Targeting Corporate. Culture, Social Work, 66(4), 339-347. https://doi.org/10.1093/sw/swab030
Kent, Mike; Ellis, Katy; & Goggin, Gerard. (2015). Disability's digital frictions: Activism, technology and politics. The fibreculture journal, 26, 7-31. https://doi.org/10.15307/fcj.26.188.2015
Lin, Zhongxuan; Yang, Liu; & Zhang, Zhi’an. (2018). To include, or not to include, that is the question: Disability digital inclusion and exclusion in China. New Media & Society, 20(12), 4436–4452. https://doi.org/10.1177/1461444818774866
Macdonald, Diane; Dew, Angela; Fisher, Karen; & Boydell, Katherine. (2023). Claiming space: photovoice, identity, inclusion and the work of disability. Disability & society, 38(1), 98-126,. https://doi.org/10.1080/09687599.2021.1925525
Malhotra Ravi & Morgan Rowe. 2014. Exploring disability identity and disability rights through narratives: Finding a voice of their own. Routldege.
Mamas, C., Schaelli, G. H., Daly, A. J., Navarro, H. R., & Trisokka, L. (2020). Employing social network analysis to examine the social participation of students identified as having special educational needs and disabilities. International Journal of Disability, Development and Education, 67(4), 393-408. https://doi.org/10.1080/1034912X.2019.1614153
Mañas-Viniegra, Luis. (2018). El voluntariado corporativo en la estrategia de responsabilidad social de las empresas del IBEX 35. Revista de ciencias de la administración y economía, 8(16), 19-32. https://doi.org/10.17163/ret.n16.2018.02
Moolenaar, N. M., Daly, A. J., & Sleegers, P. J. C. (2010). Occupying the principal position: Examining relationships between transformational leadership, social network position, and schools nnovative climate. Educational Administration Quarterly, 46(5), 623–670. https://doi.org/10.1177/0013161X10378689
Morwane Elizabeth; Dada Shakila; & Bornman, Juan (2021). Barriers to and facilitators of employment of persons with disabilities in low- and middle-income countries: A scoping review. Africa Journal Disability. https://doi.org/10.4102/ajod.v10i0.833
ODISMET. (2020). La situación de las personas con discapacidad en el mercado laboral. Informe General. Fundación Once. http://bit.ly/3H5jtuU
Pașcalău-Vrabete, Ana; Crăciun, Catrinel; & Băban, Adriana. (2021). Restricted mobility and unheard voices: perceptions of accessibility and inclusion expressed on Romanian disability-specific blogs and forums. Disability and rehabilitation, 43(25), 3680-3687. https://doi.org/10.1080/09638288.2020.1746842
Quesenberry, Keith A. (2020). Social media strategy: Marketing, advertising, and public relations in the consumer revolution. Rowman & Littlefield Publishers.
Rodríguez, Margarita; Gimeno, Francisco-Javier; Cuenca, Pedro-Manuel; Soguero, Cristina; & Rojo, José Luis. (2021). Sentiment analysis of political tweets from the 2019 spanish elections. IEEE Access, 9, 101847-101862, https://doi.org/10.1109/ACCESS.2021.3097492
Santoso, A. D. (2019). Social media campaigns on disability awareness: A content analysis of official government Twitter accounts. Life Span and Disability, 22(1), 95-112. https://bit.ly/42JjVb2
Series, Lucy. (2020). Disability and human rights. In Watson, Nick, Roulstone Alan, Thomas Carol (Eds.). The Routledge handbook of disability studies. Routledge.
Stewart, Margaret; & Arnold, Christa. (2018). Defining social listening: Recognizing an emerging dimension of listening. International journal of listening, 32(2), 85-100. https://doi.org/10.1080/10904018.2017.1330656
Trezzini, Bruno; Schüpbach, Sabrina; Schuller Victoria; & Bickenbach, Jerome. (2022). Coping strategies of disabled people facing barriers to their participation in education, vocational training and employment. Alter, 16(3), 73-89. http://bit.ly/3RgkuUp
Trevisan, Filippo. (2016). Disability rights advocacy online: Voice, empowerment and global connectivity. Routledge. https://doi.org/10.4324/9781315726489
Tucker, Joshua A.; Guess, Andrew; Barbera, Pablo; Vaccari, Cristian; Siegel, Alexandra; Siegel, Alexandra; Sanovich, Sergey; Stukal, Denis; & Nyhan, Brendan. (2018). Social media, political polarization, and political disinformation: A review of the scientific literature. Hewlett Foundation. http://dx.doi.org/10.2139/ssrn.3144139
Vargo, Crhis. (2016). Toward a tweet typology: Contributory consumer engagement with brand messages by content type. Journal of interactive advertising, 16(2), 157-168. http://10.1080/15252019.2016.1208125
Vornholt, Katharina; Villotti, Patrizia; Muschalla, Beate; Bauer, Jana; Colella, Adrienne; Zijlstra, Fred; Van Ruitenbeek, Gemma; Sjir, Uitdewilligen; & Corbière, Marc. (2018). Disability and employment – overview and highlights. European journal of work and organizational Psychology, 27(1), 40-55. https://doi.org/10.1080/1359432X.2017.1387536
Zayer, Majed-Al.; Gunes, Mehmet Hadi. (2018). Exploring visual impairment awareness campaigns on Twitter. Social network analysis and mining, 8(40), 1-16 . https://doi.org/10.1007/s13278-018-0515-0