Information and Communication in a Networked Infosphere - a Review of Concepts and Application in Social Branding

Contenido principal del artículo

Fernando Manuel Santos Ramos
Óscar Emanuel Chaves Mealha
Catarina Franco Lélis



This paper aims at providing a contribution to the comprehensive review of the impact of information and communication, and their supporting technologies, in the current transformation of human life in the infosphere. The paper also offers an example of the power of new social approaches to the use of information and communication technologies to foster new working models in organizations by presenting the main outcomes of a research project on social branding. A discussion about some trends of the future impact of new information and communication technologies in the infosphere is also included.


Este artículo tiene como objetivo proporcionar una contribución a la revisión global del impacto de la información y la comunicación, y sus tecnologías de apoyo, en la actual transformación de la vida humana en la infosfera. El artículo también ofrece un ejemplo del poder de los nuevos enfoques sociales sobre el uso de las tecnologías de información y comunicación para fomentar nuevos modelos de trabajo en las organizaciones mediante la presentación de los principales resultados de un proyecto de investigación sobre desarrollo social de marca. Una discusión sobre algunas de las tendencias del futuro impacto de las nuevas tecnologías de la información y la comunicación en la infosfera también se incluye.



Los datos de descargas todavía no están disponibles.

Detalles del artículo

Cómo citar
Santos Ramos, Fernando Manuel, Óscar Emanuel Chaves Mealha, y Catarina Franco Lélis. 2015. «Information and Communication in a Networked Infosphere - a Review of Concepts and Application in Social Branding». Revista ICONO 14. Revista científica De Comunicación Y Tecnologías Emergentes 13 (1). Madrid, ES:9-29.
Biografía del autor/a

Fernando Manuel Santos Ramos, Universidade de Aveiro

Profesor Catedrático

Óscar Emanuel Chaves Mealha, Universidad de Aveiro

Professor Associado com Agregação, Departamento de
Comunicação e Arte/CETAC.MEDIA (Universidade de Aveiro, Portugal)

Catarina Franco Lélis, Universidad de Aveiro

Profesora Auxiliar Convidada, Departamento de
Comunicação e Arte/CETAC.MEDIA (Universidade de Aveiro, Portugal)


ACM_SIGCHI. (2014). ACM CHI Conference on Human Factors in Computing Systems.

Banks, J. and Deuze, M. (2009). Co-creative labour. International Journal of Cultural Studies, 12(5), 419-431.

Bass, A. (2007). Branding 2.0. Retrieved November 2014, from

Beedle, M., Devos, M., Sharon, Y., Schwaber, K. and Sutherland, J. (1999). SCRUM: An extension pattern language for hyperproductive software development., 1–18. Retrieved November 2014 from

Berners-Lee, T. (1989). Information Management: A Proposal (p. 13). Retrieved November 2014 from

Brabham, D. (2009). Crowdsourcing the Public Participation Process for Planning Projects. Planning Theory, 8(3), 242-262.

Burmann, C. and Arnhold, U. (2009) User Generated Branding: State of the Art of Research. Germany: Lit, Münster.

Castells, M. (2009a). Communication Power. Oxford University Press.

Castells, M., Fernandez-Ardevol, M., Qiu, J. and Sey, A. (2009b). Comunicação Móvel e Sociedade: uma perspectiva global. Fundação Calouste Gulbenkian.

Castells, M. (2013). Redes de Indignação e Esperança – movimentos sociais na era da Internet. Fundação Calouste Gulbenkian.

Cruz, C. (2014). Modelo para a Valorização Partilhada da Marca: A comunicação mediada por computador como suporte ao envolvimento dos recursos humanos na cocriação da marca organizacional. PhD Thesis, University of Aveiro. Aveiro.

Deuze, M. (2003). The web and its journalisms: considering the consequences of

different types of newsmedia online. New Media and Society, 5(2), 203-230.

Fischer, G. and Ostwald, J. (2002). Seeding, Evolutionary Growth, and Reseeding: Enriching Participatory Design with Informed Participation. Paper presented at the Participatory Design Conference (PDC'02), Malmö University, Sweden. Retrieved November 2014 from

Fischbach, M., Latoschik, M. E., Bruder, G. and Steinicke, F. (2012). smARTbox: out-of-the-box technologies for interactive art and exhibition. In Proceedings of the 2012 Virtual Reality International Conference - VRIC’12. Laval, France: ACM New York, NY, EUA © 2010. doi:10.1145/2331714.2331737.

Fischer, G. (2003). Meta-Design: Beyond User-Centered and Participatory Design. Paper presented at the Proceedings of HCI International 2003, 88-92, Crete, Greece, June 2003.

Giovannella, C., Iosue, A., Moggio, F., Rinaldi, E. and Schiattarella, M. (2013). User Experience of Kinect Based Applications for Smart City Scenarios Integrating Tourism and Learning. In 2013 IEEE 13th International Conference on Advanced Learning Technologies (ICALT), 459–460. IEEE Computer Society. doi:10.1109/ICALT.2013.142.

Floridi, L. (2010). Information-a very short Introduction. Oxford University Press.

Floridi. L. (2014). The 4th revolution. Oxford University Press.

Giaccardi, E. and Fischer, G. (2008). Creativity and Evolution: A Metadesign Perspective. Digital Creativity, 19 (1), pp. 19 - 32. Retrieved November 2014 from

Gleick, J. (2011), The Information. Fourth Estate.

Goldstein, S., Mowry, T., Campbell, J., et al. (2009). Beyond Audio and Video: Using Claytronics to Enable Pario. AI Magazine, Summer 2009, 29-45, Association for the Advancement of Artificial Intelligence.

Harris, P. (2007). We the people: The importance of employees in the process of building customer experience. Journal of Brand Management, 15(2), 102-114.

ISO. (1998). Ergonomic requirements for office work with visual display terminals (VDTs) - ISO 9241 - Part 11: Guidance on usability. Geneve, Switzerland: International Organization for Standardization. Retrieved November 2014 from

ISO. (2010). Ergonomics of human-system interaction - ISO 9241 - Part 210: Human-centred design for interactive systems. Geneve, Switzerland: International Organization for Standardization. Retrieved November 2014 from

Jenkins, H. (2009). Confronting the Challenges of Participatory Culture - Media Education for the 21st Century. Chicago: The John D. and Catherine T. MacArthur Foundation.

Lélis, C. and Mealha, O. (2011). Brand artifacts co-creation: a model for the involvement of creative, non-specialized individuals. Paper presented at the 12th European Conference on Creativity and Innovation, Faro, Portugal.

Lélis, C. and Mealha, Ó. (2012). Learning the organizational brand with computer-mediated communication, proceedings of IADIS International Conference e-Learning 2012, 17-20 July 2012, Lisbon, Portugal, pp 493-496, ISBN: 978-972-8939-71-7.

Lélis, C. and Mealha, Ó. (2014). Brand Experience Oriented Design Environments. BrandTrends, Journal of Strategic Communication and Branding Vol 6, nº6, April 2014, pp. 6­18 (available online at

Licklider, J. and Taylor, R. W. (1968). The Computer as a Communication Device. Science & Technology, 21–31.

Lewis, S. (2012). From Journalism to Information: The Transformation of the Knight Foundation and News Innovation. Mass Communication and Society, 15:3, 309-334, DOI: 10.1080/15205436.2011.611607.

Lipovestky, G. and Charles, S. ( 2004). Les Temps Hypermodernes. Grasset&Fasquelle.

Lipovetsky, G. (1998). A Era do Vazio - Ensaios sobre o individualismo contemporâneo (ed. portuguesa - 2013, p. 309). Lisboa, Portugal: Grupo Almedina.

Morin, E. (1990). Introduction à la pensée complexe. ESPF Éditeur.

Mullenbach, J., Shultz, C., Colgate, J. E. and Piper, A. M. (2014). Exploring affective communication through variable-friction surface haptics. In Proceedings of the ACM CHI 2014 Conference on Human factors in computing systems (p. 10). Toronto, Canada: ACM SIGCHI. Retrieved November 2014 from

Norman, D. A. (2002). The Design of Everyday Things (3rd ed.). Basic Books.

Pitt, L., Watson, R., Berthon, P., Wynn, D. and Zinkhan, G. (2006). The Penguin's Window: Corporate Brands From an Open-Source Perspective. Journal of the Academy of Marketing Science, 34(2), 115-127.

Preece, J. (2000). Online Communities: designing usability, supporting sociability. West Sussex: John Wiley & Sons.

Ran, B. and Duimering, P. (2007). Imaging the Organization: Language Use in Organizational Identity Claims. Journal of Business and Technical Communication, 21(2), 155-187.

Rodrigues, A. (2011). O Paradigma Comunicacional – história e teorias. Fundação Calouste Gulbenkian.

Rosengren, K. (2000). Communication: an introduction. Sage Publications Ltd.

Shannon, C. (1949). The Mathematical Theory of Communication. University of Illinois Press.

Scott, C. (2009). Organizational Identity Theory. Encyclopedia of Communication Theory. Thousand Oaks, CA: Sage Publications. Retrieved November 2014 from

Schultz, D. and Barnes, B. E. (1999). Strategic Brand Communication Campaigns. Chicago: NTC Business Books.

Silva, A. (2006). A Informação: da compreensão do fenómeno e construção do objecto científico. Edições Afrontamento.

Tajfel, H. (1974). Social identity and intergroup behaviour. Social Science Information, 13(2), 65-93.

Turk, M. and Robertson, G. (2000). Perceptual user interfaces. Communications of the ACM, 43(3), 32–34. doi:10.1145/330534.330535

Van Knippenberg, D. and Sleebos, E. (2006). Organizational identification versus organizational commitment: Self-definition, social exchange, and job attitudes. Journal of Organizational Behavior, 27, 571-584.

Willem, A., Scarbrough, H. and Buelens, M. (2008). Impact of coherent versus multiple identities on knowledge integration. Journal of Information Science, 34(3), 370–386.

Yates-Mercer, P. and Bawden, D. (2002). Managing the paradox: The valuation of knowledge and knowledge management. Journal of Information Science, 28(1), 19-29.