Information and Communication in a Networked Infosphere - a Review of Concepts and Application in Social Branding

Contenido del artículo principal

Fernando Manuel Santos Ramos
Óscar Emanuel Chaves Mealha
Catarina Franco Lélis

Resumen

Abstract:

This paper aims at providing a contribution to the comprehensive review of the impact of information and communication, and their supporting technologies, in the current transformation of human life in the infosphere. The paper also offers an example of the power of new social approaches to the use of information and communication technologies to foster new working models in organizations by presenting the main outcomes of a research project on social branding. A discussion about some trends of the future impact of new information and communication technologies in the infosphere is also included.

Resumen:

Este artículo tiene como objetivo proporcionar una contribución a la revisión global del impacto de la información y la comunicación, y sus tecnologías de apoyo, en la actual transformación de la vida humana en la infosfera. El artículo también ofrece un ejemplo del poder de los nuevos enfoques sociales sobre el uso de las tecnologías de información y comunicación para fomentar nuevos modelos de trabajo en las organizaciones mediante la presentación de los principales resultados de un proyecto de investigación sobre desarrollo social de marca. Una discusión sobre algunas de las tendencias del futuro impacto de las nuevas tecnologías de la información y la comunicación en la infosfera también se incluye.

 

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Cómo citar
Santos Ramos, F. M., Chaves Mealha, Óscar E., & Franco Lélis, C. (2015). Information and Communication in a Networked Infosphere - a Review of Concepts and Application in Social Branding. Revista ICONO14 Revista Científica De Comunicación Y Tecnologías Emergentes, 13(1), 9-29. https://doi.org/10.7195/ri14.v13i1.767
Sección
MONOGRÁFICO
Biografía del autor

Fernando Manuel Santos Ramos, Universidade de Aveiro

Profesor Catedrático

Óscar Emanuel Chaves Mealha, Universidad de Aveiro

Professor Associado com Agregação, Departamento de
Comunicação e Arte/CETAC.MEDIA (Universidade de Aveiro, Portugal)

Catarina Franco Lélis, Universidad de Aveiro

Profesora Auxiliar Convidada, Departamento de
Comunicação e Arte/CETAC.MEDIA (Universidade de Aveiro, Portugal)

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