Producción de televisión , modelos de financiación y explotación de contenidos

Contenido del artículo principal

Gillian Doyle

Resumen

El creciente aumento de las plataformas digitales está transformando las estrategias de financiación de los medios de comunicación para la producción y la explotación del valor económico de los contenidos creativos. En la industria de la televisión, los cambios que se han producido en las tecnologías de distribución y la aparición de servicios VOD (video bajo demanda) como Netflix están cambiando gradualmente tanto al público como el poder financiero de los radiodifusores, al tiempo que está generando oportunidades sin precedentes para los realizadores de programas. A partir de los resultados de un reciente investigación financiada por la RCUK (Research Councils UK), este artículo examina cómo estos cambios están afectando a la financiación de la producción de contenidos para televisión. En particular se centra en evaluar los cambios en las dinámicas de los mercados de derechos así como los nuevos enfoques estratégicos para la financiación
de la producción de la televisión con el fin de comprender el valor que tienen para los mercados, las industrias y las políticas destinadas a apoyar la sostenibilidad económica de las empresas de producción de contenidos televisivos independientes.

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Cómo citar
Doyle, G. (2016). Producción de televisión , modelos de financiación y explotación de contenidos. Revista ICONO14 Revista Científica De Comunicación Y Tecnologías Emergentes, 14(2), 75-96. https://doi.org/10.7195/ri14.v14i2.991
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MONOGRÁFICO
Biografía del autor

Gillian Doyle, University of Glasgow

Gillian Doyle is Professor of Media Economics and Director of the Centre for Cultural Policy Research (CCPR) at the University of Glasgow where she directs Glasgow’s MSc in Media Management.  She is lead investigator on a number of projects examining the impact of changing technology on organizational strategies in the media and related questions for public policy.

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