Sebastián Morillas, A., Núñez Cansado, M., & Muñoz Sastre, D. (2016). New business models for advertisers: The video games sector in Spain. Advergaming Vs Ingame Advertising. Revista ICONO 14. Revista científica De Comunicación Y Tecnologías Emergentes, 14(2), 256–279. https://doi.org/10.7195/ri14.v14i2.964