Advertising graphic design Fundamental principles for the analysis and elaboration of visual messages

Abstract

In recent years, several Spanish universities are implanting degrees in Design that come to fill the historic void of graduates in these disciplines. As society becomes aware of the importance of design and the need to have specialists to manage it, the supply is increasing in such a wide area that the specialization becomes necessary: fashion design, product design, interiors or graphics, among others. Parallel to the appearance of these new degrees, the need for design extends and appears on the label of several subjects of Communication curricula: journalistic design, audiovisual and advertising.