New media and traditional media on the net. Spaces of opinion and political interaction in the Trump era

Abstract

In the context of the political and media confrontation of the last presidential elections of the United States of America, this research compares the impact and scope of the traditional media's political opinion (The New York Times and The Washington Post) against two digital native media (The Huffington Post and Politico.com), through the analysis of a total of 162 publishers and opinion pieces published in their respective digital spaces and social networks.

The result shows that the digital native media analyzed do not threaten the leadership of the traditional media on the net, although the impact and scope of the publishers of both are low and it is observed the absence of a strategy and criterion when it is positioned on the net, where they do not manage to gain space, and also it is proved a little interest of the online readers in the political opinion.