Twitter as a tool for political communication in the context of the Catalan independence referendum: citizen associations in front of public institutions
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Abstract
This academic article analyses and interprets the contents related to the Catalan referendum spread through Twitter by Spanish public institutions and civic associations’ official accounts during the fortnight before the 1st October 2017 and analysed through Oraquo Analytics.
Our aim is stating the diffusion capacity of every account in a separate and joint study according to their typology and ideology, proving there are big differences when comparing public institutions with civic associations which grow even more when gathering independents on the one side and constitutionalist on the other side.
Lastly, an analyse on the volume of conversation on Twitter is performed by counting the amount of response tweets to other user’s messages, related to the amount of original tweets posted. All this proving that Twitter is just used as a diffusion channel and not as a conversation channel.
