Advertising company Manage and undertake in advertising

Abstract

Although there are several books that address the advertising sector from many points of view such as creativity, design or marketing in general, it is not until this work that we find a manual dedicated to the advertising activity from a different perspective such as entrepreneurship and its organization business. Throughout nine chapters, we will find a practical perspective close to the reality and functioning of the advertising company that, without a doubt, can be of great interest for both, the academic reader and the researcher. Written with an accessible language, it stands as a manual of real utility for the sector that brings clarity and structure to a subject in which it had been scarcely studied until now.