Corporate diplomacy The new managerial intelligence

Abstract

In a globalized scenario, the challenges of companies go beyond market strategies; the value of the brand has become a precious asset and reputation paves the way to influence. Based on a thorough analysis of the current context, Professor Juan Luis Manfredi proposes a work methodology for companies to develop corporate diplomacy strategies. Throughout this manual, we find a broad catalog of tactics and actions whose implementation will facilitate adaptation to the new framework and increase its influence to try to accommodate your needs.