Children's tv shows and their time shifted consumption in Spain

Abstract

This article presents one of the first studies focused on the time shifted consumption of children’s television shows in Spain. The research analyzes the quantification of the audience’s power in these programs, their particular consumption cycle concerning other genres until 7 days later, the most watched subgenres and the time when traditional content was broadcasted before his time shifted consumption. In
order to respond to the objectives, the data of 10 most watched shows were collected for 9 months to reach a sample of 2,750. The results show that children’s programs achieve a notable increase in their traditional audience after adding the time shifted audience, because it is mostly products that do not expire with the passage of time and whose viewers do not seem to care about the date of broadcast. In this way, we observe that children’s shows are the content with a more distributed consumption throughout the sample and that the most watched time shifted contents are those broadcast firstly in the schedules of child protection for traditional television.