Childhood and online audiovisual content in Spain: An approach to consumption and parental mediation on OTT platforms.

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Published: 01-07-2020
Accepted: 23-04-2020
DOI: https://doi.org/10.7195/ri14.v18i2.1560
Keywords:
Parental mediation, children, audiovisual consumption, television, media literacy, OTT
Supporting Agencies
Salamanca University
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Main Article Content

María Marcos Ramos
(ES)
University of Salamanca image/svg+xml
https://orcid.org/0000-0003-3764-7177 (unauthenticated)
María de la Peña Mónica Pérez Alaejos
(ES)
University of Salamanca image/svg+xml
https://orcid.org/0000-0001-9022-9922 (unauthenticated)
Marta Cerezo Prieto
(ES)
University of Salamanca image/svg+xml
https://orcid.org/0000-0002-4620-8654 (unauthenticated)
Marina Hernández Prieto
(ES)
University of Salamanca image/svg+xml
https://orcid.org/0000-0001-9674-6883 (unauthenticated)

Abstract

Multimedia convergence and the arrival of the Internet in the audiovisual market have affected the patterns of consumption and reception of content in the family environment and in the media literacy processes of minors. Despite the fact that the figures for linear television consumption by the youngest children remain unchanged, the progressive penetration of audiovisual platforms in Spanish households is undeniable, and the role played by parents/guardians is fundamental.


The aim of this research is to identify the practices of use in these platforms by children of infant and primary school in Spain, and to analyse the parental mediation systems in the new scenario of media convergence, based on a descriptive study carried out with 431 parents or tutors. To carry it out, the Qualtrics methodological tool has been used, by means of the application of a questionnaire through a snowball sampling.


After the analysis of the results, important changes were observed in parental mediation, in accordance with the progressive increase in the age of the children, although the most frequent regulation in both age groups is linked to the time that the parents or guardians allow the children to pass through the different devices, rather than in the restrictions around the contents. Moreover, there are no significant differences in the type of audiovisual products they consume on linear television and OTT platforms, with children's series and films predominating at the earliest ages


 

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Article Details

Issue

Vol. 18 No. 2 (2020): Communication and Education in a digital connected world

Section

Monograph

Author Biographies

María Marcos Ramos, University of Salamanca

María Marcos Ramos (Valladolid, 1979) has a degree in Audiovisual Communication from the University of the Basque Country and a PhD in Audiovisual Communication (Special Doctorate Award) from the University of Salamanca. She is a collaborating member of the Observatory of Audiovisual Contents of the University of Salamanca where she participates in different research on the media and ethnic minorities. She is currently an associate professor at the University of Salamanca and teaches at the American institution IES Abroad Salamanca.

María de la Peña Mónica Pérez Alaejos, University of Salamanca

María de la Peña Mónica Pérez Alaejos (Madrid, 1974) has a PhD in Audiovisual Communication and a degree in Sociology from the University of Salamanca. At present she is a lecturer in the Department of Sociology and Communication at the University of Salamanca, where she has developed her teaching and research career uninterruptedly since 1999. Her main lines of research include innovation and radio production in digital environments and the cultural industries.

 

Marta Cerezo Prieto, University of Salamanca

Marta Cerezo Prieto is a graduate in Audiovisual Communication and holds a Master's degree in Audiovisual Communication Research from the University of Salamanca, for which she received the Extraordinary Prize for the academic year 2015-2016. She is a doctoral candidate in the Doctorate Program in Training in the Knowledge Society at the University of Salamanca and a member of the GIR Audiovisual Content Observatory and Diversitas.
She is currently a researcher in training through the aid for pre-doctoral recruitment of the Junta de Castilla y León, co-financed by the European Social Fund.

Marina Hernández Prieto, University of Salamanca

D. in Audiovisual Communication from the University of Salamanca in 2015 and professor in the Department of Sociology and Communication at the same University since 2013. Degree in Audiovisual Communication from the University of Salamanca in 2006 and the Premio Grado de Salamanca in the 2008-2009 academic year. She has participated as a researcher in several competitive research projects: "Diversity of the audiovisual industry in the digital era" developed during the 2015-2017 biennium within the framework of the Spanish State R&D&I Program, "Latin American film industry: public policies and their impact on a digital market" (AECID A/020846/08) and "Latin American film industry: public policies and their impact on a digital market II" (AECID A/024079/09). He is currently a member of the working team of the project "Audiovisual diversity and online platforms: the Netflix case" (ref. CSO2017-83539-R). Her main line of research focuses on the study of public communication policies from a political economy perspective.

How to Cite

Marcos Ramos, M., Pérez Alaejos, M. de la P. M., Cerezo Prieto, M., & Hernández Prieto, M. (2020). Childhood and online audiovisual content in Spain: An approach to consumption and parental mediation on OTT platforms. Journal ICONO 14, 18(2), 245-268. https://doi.org/10.7195/ri14.v18i2.1560