Design of Letters in Posters and Main Titles of Disney Imaginary

Abstract

In this article, we analyze typographic designs of Disney imaginary from visual culture. We investigate the styles that have supposed some of the most emblematic productions of this film producer, as a consequence we have chosen 12 of the 60 titles of Disney Classics set. We address the issue by studying formal characteristics and looking at the role of each design in its historical context. We developed a comparative that allows us to find out that extent these visual messages made with letters have clearly penetrated the collective imagination. Communication and technology go together in this stylistic evolution. We also provide an educational perspective on the subject, attending to our involvement in teacher training, offering a detailed examination of posters and credits. We believe that this material can be useful to better understand the influence of Disney sensibility on successive generations of audiences. Disney's power in the media directly affects our reception of classical literature, something that is maintained in every process or change that happens, since Disney has demonstrated for a century its ability to adapt to technological uses and currents aesthetic. The letters of the Disney iconography offer us an exclusive catalog of adaptation to fashions from constant innovation in its ideological, aesthetic, technological, communicative and cultural proposals.