Hybridizations and overflows between disciplines and sectors in art and communication. Tracing the transdisciplinary creative potential for teaching

Abstract

With the conviction that the creative faculty improves with practice and with immersion in innovative models, and since one of the fundamental operations of creativity is the association of ideas, the analogy, the mixing and the combination of references that leads to new things, a subject dedicated to hybridization and transdisciplinarity between communication, art and culture, is essential to understand and encourage creativity, improve its practice and obtain differentiated and innovative results. This study proposes to draw a map of hybridizations as teaching content to encourage creativity. Hybridizations between various cultural and artistic disciplines have been taking place since the 1920s throughout the last century, despite the fact that different industries have preserved their domains for commercial and elite issues of belonging to a field. In the twenty-first century there are multiple expressions of sensitivity to social problems, in which hybridizations configure new practices within what has been called Social Innovation; we find graphic designers, artists, filmmakers, advertisers ... involved in social issues and artistic practices, committed to society. The so-called Technological Revolution has changed the practices and forms of relationship. With the Internet and Social Networks, hybridization has increased considerably, since we can all access the technological gadgets that make it possible, but it is fundamental, to consider the manifestations prior to the digital age, to know the origin of the practices of crossing between disciplines and sectors.