The creation of youth fiction content in social networks. Interaction between fan communities and TV platforms

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Imagen de portada del monográfico Children, Youth and Devices
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Published: 01-01-2022
Accepted: 12-11-2021
DOI: https://doi.org/10.7195/ri14.v20i1.1764
Keywords:
Fan communities, social networks, tv series, interactive content, narrative immersion, digital anthropology
Supporting Agencies
self-financed
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Alba García-Vega
(ES)
University of Alcalá (UAH)
https://orcid.org/0000-0002-7193-0390 (unauthenticated)
Julián de la Fuente Prieto
(ES)
University of Alcalá (UAH)
https://orcid.org/0000-0002-5883-5874 (unauthenticated)

Abstract

This research addresses the challenge of analyzing the interactive practices that young people develop in fan communities through different platforms and social networks. For this purpose, a case study based on the 3rd season of the series SKAM Spain is proposed.


The theoretical framework defines the importance of fan communities in the media context, the role of social networks as spaces for youth participation and the interaction models that arise from this fiction consumption.


As for the methodology, a qualitative analysis based on Digital Anthropology is used through various data collection techniques such as virtual Ethnography and Focus Group, which are analyzed and interpreted according to the theory of discourse analysis, using a multimodal approach.


The results of the research involve the reconstruction of the contents generated through social networks, taking into account both the intentionality of their creators and the impact achieved among the social audience.


Finally, the discussion allows us to approach the new communicative phenomena and content models elaborated by young people in social networks.

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Article Details

Issue

Vol. 20 No. 1 (2022): Children, Youth and Devices: New Communication Phenomena and New Product Creators

Section

Monograph

Author Biographies

Alba García-Vega, University of Alcalá (UAH)

Predoctoral-FPU at the University of Alcalá (UAH). Student of the PhD program in Communication, Information and Technology of the Networked Society at the University of Alcalá. She is a member of the research group "Imágenes, Palabras e Ideas" (Images, Words and Ideas).

Universidad de Alcalá, C/ San Cirilio, s/n, 28801, Alcalá de Henares, Madrid; Spain. alba.garciav@edu.uah.es

Her lines of research focus on the study of the communicative projection of narratives in social networks, technological evolution and the socio-cultural dynamics of interactive media.

Julián de la Fuente Prieto, University of Alcalá (UAH)

Julián de la Fuente is Assistant Professor of Audiovisual Communication the University of Alcalá, Spain. His research is multidisciplinary, sharing perspectives and approaches from psychology, anthropology, history and sociology. Often collaborating with architects, engineers and artists, he uses qualitative and ethnographic methodologies and the analysis of multimodal discourse. He has authored and co-authored numerous publications examining social media, technology and young people’s digital engagement. He has also conducted several outreach projects for film heritage.

How to Cite

García-Vega, A., & de la Fuente Prieto, J. (2022). The creation of youth fiction content in social networks.: Interaction between fan communities and TV platforms. Journal ICONO 14, 20(1). https://doi.org/10.7195/ri14.v20i1.1764

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