El valor de la expresión visual para transmitir valores en el entorno digital: Reseña del libro "Análisis iconográfico de la publicidad automovilística en Internet"

Carmen Llorente Barroso

doi:10.7195/ri14.v20i1.1791

Imagen de portada del monográfico Children, Youth and Devices

PDF (Spanish) Interactivo (Spanish)

Published: 01-01-2022

DOI: https://doi.org/10.7195/ri14.v20i1.1791

Keywords:

Advertising, Creativity, Art direction, Audiovisual Communication, Automotive advertising

Supporting Agencies

Self-financed

Dimensions

Carmen Llorente Barroso

(ES)

Complutense University of Madrid, Spain

carmenllore@gmail.com

https://orcid.org/0000-0001-7710-0956 (unauthenticated)

Abstract

Gema Bonales-Daimiel, professor of Art Direction and Copywriting at the Complutense University of Madrid, presents in her work Análisis iconográfico de la publicidad automovilística en Internet, an exhaustive visual, compositional and corporate significance study of the digital advertising carried out by brands in this sector. Bonales-Daimiel's aim is to find out the values that these brands transmit through the iconographic characteristics of their online advertisements.

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Issue

Vol. 20 No. 1 (2022): Children, Youth and Devices: New Communication Phenomena and New Product Creators

Section

BIBLIOGRAPHIC REVIEWS

This work is licensed under a Creative Commons Attribution 4.0 International License.

Author Biography

Carmen Llorente Barroso, Complutense University of Madrid, Spain

Degree in Audiovisual Communication and PhD in Advertising and Audiovisual Communication from the Complutense University of Madrid (UCM). She obtained the Extraordinary Doctorate Award 2009-2010 from the Faculty of Information Sciences of the UCM. Currently, she is Teaching and Research Staff (PDI) at the Complutense University of Madrid and throughout her teaching career she has taught the subjects of Advertising Creativity, Creative Thinking, Art Direction and Structure and Business of Advertising in the Degree of Advertising and Public Relations at the CEU San Pablo University and at the UCM.

Translated with www.DeepL.com/Translator (free version)

How to Cite

Llorente Barroso, C. (2022). The value of visual expression in conveying values in the digital environment: Review of the book "Iconographic analysis of automobile advertising on the Internet". Journal ICONO 14, 20(1). https://doi.org/10.7195/ri14.v20i1.1791