Children and young people in front of the devices: new communication phenomena and new product creators
Article Sidebar
Main Article Content
Abstract
Content creators across platforms such as YouTube, Instagram, or TikTok are increasingly younger. Children and adolescents are the protagonists of this phenomenon both in content creation and consumption. Traditional media have been relegated to a secondary role, opening the door to platforms to exchange content (videos, images). In such platforms, young creators generate messages to their peers using their same language, codes, preferences, and taste. This, in turn, sparks interest in commercial brands to be present in this digital realm. Such are the questions that this special issue investigates. Its articles remind us of the old ghosts of media literacy, showing us the main features of the content created by children as influencers, the potential reasons some influencers manage to connect with their follower base, or the critical audience attitude towards advertising targeting minors. Lastly, this special issue covers the fan phenomenon and its transposition from fiction television to social networks.
Downloads
Article Details
Section
How to Cite
References
Advertising Standards Authority (ASA, 2019). Advertising Guidance note on Child Brand Ambassadors. https://cutt.ly/urcqyDK
Carlson, J. R., Hanson, S., Pancras, J., Ross Jr, W. T., & Rousseau‐Anderson, J. (2021). Social media advertising: How online motivations and congruency influence perceptions of trust. Journal of Consumer Behaviour. https://doi.org/10.1002/cb.1989
Evans, Y. N. (2020). One-sided Social Media Relationships and the Impact of Advertising on Children. Pediatrics, 146(5).
Federal Trade Commission (2015). Endorsement Guides: What people are asking. https://cutt.ly/krcqnPv
García Guardia, Mª Luisa; Niño González, José Ignacio; Gómez Núñez, Patricia (2011) Nuevas perspectivas de la publicidad en el teléfono móvil. Relación de los usuarios y la tecnología. Área Abierta, 29-2011 . pp. 1-26. ISSN 1578-8393 http://www.fae.unicamp.br/revista/index.php/etd
García-Jiménez, A., López, M. C. L. D. A., & Montes-Vozmediano, M. (2020). Características y percepciones sobre el uso de las plataformas de redes sociales y dispositivos tecnológicos por parte de los adolescentes. ZER: Revista de Estudios de Comunicación= Komunikazio Ikasketen Aldizkaria, 25(48). https://doi.org/10.1387/zer.21556
Garmendia, M., Martínez, G. y Garitaonandia, C. (2021). Sharenting, parental mediation and privacy among Spanish children. European Journal of Communication. https://doi.org/10.1177/02673231211012146
Holloway, Donell; Green, Lelia; Livingstone, Sonia (2013). Zero to eight. Young children and their internet use. London: EU kids online. LSE-The London School of Economics and Political Science. http://eprints.lse.ac.uk/52630/1/Zero_to_eight.pdf
IAB; PWC (2019). Estudio anual de inversión publicitaria en medios digitales 2019. IAB Spain. https://bit.ly/32c64z4
Lievens, E. (2010): Protecting children in the digital era: The use of alternative regulatory instruments. Leiden/Boston MA: Martinus Nijhoff
Lievens, E., Dumortier, J., & Ryan, P. (2006): The co-protection of minors in new media: A European approach to co-regulation. Journal of Juvenile Law & Policy, 10, 97.
Lee, S. Y., Kim, M. S., & Lee, H. K. (2019). Prevention strategies and interventions for internet use disorders due to addictive behaviors based on an integrative conceptual model. Current Addiction Reports, 6(3), 303-312. https://doi.org/10.1007/s40429-019-00265-z
Martínez-Pastor, E. M., Blanco-Ruiz, M., y Pérez, R. V. (2021). Representaciones familiares en los canales de niños menores creadores de contenidos en YouTube. Un análisis comparado de España, Estados Unidos y Reino Unido. Comunicación y Sociedad, 1-32.
Martínez Pastor, E.; Vizcaíno-Laorga, R.l; Ortiz, P. y Riba, A. (2016). Guía Legal de niños influencers. IAB. https://iabspain.es/estudio/guia-legal-ninos-influencers/
Martínez Pastor, E.; Vizcaíno-Laorga, R. Nicolás Ojeda, M.º Isabel Serrano Maíllo y Sofía García Maroto (2020). Familias y niños: el negocio de los canales de los niños youtubers. Fundación BBVA. https://bit.ly/3IXKTld
Nieto Moreno, A. & Sosa Troya, M. (2019, 24 de febrero). El polémico negocio de los niños ‘youtubers’. El País. https://elpais.com/socie-dad/2019/02/23/actualidad/1550955595_762719.html
Ofcom (2021). Children and parents: media use and attitudes report 2020/21. https://bit.ly/3p2499f
Orús, Abigail (2021). “Número medio de minutos que la población de 4 a 15 años pasaba en YouTube diariamente en Estados Unidos, Reino Unido y España entre mayo de 2019 y abril de 2020”. Statista, 10 febrero. https://bit.ly/3F6GWsi
Staksrud, E. (2013). Children in the online world: Risk, regulation, rights. PhD thesis. Aldershot: Ashgate.
Sic-Spain (2020). Actitudes de los niños, niñas y adolescentes hacia el uso seguro de Internet y las Redes Sociales. https://bit.ly/30ydaxs
Stoilova, M., Edwards, C., Kostyrka-Allchorne, K., Livingstone, S., & Sonuga-Barke, E. (2021). Adolescents’ mental health vulnerabilities and the experience and impact of digital technologies: A multimethod pilot study.