Design and validation of an instrument to analyze educational YouTube channels
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The emerging challenges of current education have led to the appearance of successful innovative collectives from the field of communication. Among them, edutubers, creators of educational audiovisual content on YouTube, stand out as one of the most influential. In order to study the presence of these channels on the platform, a qualitative analysis instrument for educational YouTube channels is designed and validated. An instrument is proposed consisting of 41 items grouped into 7 categories on various aspects of a public nature of the channels (dependent variables, channel data and statistics, structuring of the videos, recording and editing process, personality of the content creator, use of the YouTube platform and use of other social networks). A total validation of the instrument is developed through a content, criteria and construct validation. The results are discussed with the most recent literature on the subject. The projection of this instrument is concluded as a fundamental basis for evaluating the presence of educational channels on the YouTube platform.
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