The boomerang effect and hate speech in press comments Lionel Messi and Catalan independentism (2019-2021)

Abstract

This paper examines hate speech traces within comments about the Catalan independentist procés embedded in news published about Lionel Messi in Madrid’s and Barcelona’s online newspapers (Abc, La Vanguardia, Mundo Deportivo, Marca, El mundo, As) during the period 2019-2021. Starting from 2,639 news with Messi in the title, quantitative techniques were applied to identify those with the highest volume of political terms, and their comments’ threads were later studied in depth by means of qualitative discourse analysis. The results show that in Madrid news and comments about Messi are leveraged to discuss the procés, while in Barcelona both press and commenters refrain from tying politics to the footballer. Two newspapers from Barcelona (La Vanguardia, Mundo Deportivo) and two from Madrid (Marca, El mundo) gather the 12 threads with the highest prevalence of political comments: 487 in total. Their analysis reveals that opinions in sports newspapers are more diverse than in the general press and, consequently, show more conflict and more hate messages linked to opposing political views. The few first (1-25) of the threads’ comments turn out to be the most followed 77% of the times, making the users who comment first become more influential than the latecomers. This research concludes that hate speech appears more in structures and argumentations than in specific words, but their presence isn’t necessarily negative and can create a boomerang effect against the hate message if this becomes defeated during the subsequent online dispute.