How companies strive to be 'your fairy godmother': the workplace as reality show in ‘El Jefe Infiltrado’

Abstract

Mass media play a fundamental role in shaping a shared vision of reality within a social group. On television, this phenomenon is filtered through various formats: not only news programs, but also entertainment shows. This study examines the narratives constructed by reality shows about the workplace. In this regard, the concept of work serves as one of the most revealing indicators or paradigms for analyzing a given society. It can, in fact, be considered a fundamental element in the personal life stories of individuals. Specifically, this paper analyzes the sixth season of the reality show El Jefe Infiltrado (La Sexta). To achieve this goal, the study applies a mixed methodology combining discourse analysis and content analysis. These tools are used to identify the main narrative frames the show constructs in relation to labor relations. The results reveal a representation of the work environment as a personal, emotional, and depoliticized space. Workplace conflicts are portrayed as individual rather than collective or class-based issues. Employees are depicted as careless yet noble human beings who, for the most part, simply need a change in attitude to improve as workers. In contrast, undercover bosses assume the roles of strict but benevolent and generous parental figures who are willing to guide their employees to the right path. These leaders embark on a hero’s journey, showing generosity and ultimately returning home with a deeper understanding of their business.