The Exploring the phenomenon of Live-Streaming on Twitch.tv. A Systematic Review of International Scientific Research

Main Article Content

Alba Marín
https://orcid.org/0000-0003-0285-7086
Javier Sevilla San Miguel
https://orcid.org/0000-0002-7906-8600
María Victoria Carrillo Durán
https://orcid.org/0000-0002-1256-8870

Abstract

Emerging online communication landscapes are reshaping the media panorama through the introduction of models based on hyper-personalization and gamification. Live-streaming phenomena, with platforms like Twitch at the forefront, integrates information, entertainment, and social interaction, asserting its importance as a modern sociocultural phenomenon. This research aims to investigate the current scope of international scientific studies on Twitch.Tv and live-streaming. To achieve this, the study employed a systematic literature review according to the PRISMA 2020 protocol, consulting the Scopus and WOS databases from 2008 to 2023. Findings reveal a marked increase in scientific publications from 2019 onwards, indicating a rising interest in this phenomenon. The research predominantly focuses on the critical role of social interaction, its impacts—both positive and negative—the streamer's influence, and the platform's role. The study concludes by pointing out several areas that future research should further explore to fully understand the evolving communicative model and its wider implications beyond the gaming.

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Section

ST2. AUDIOVISUAL RESEARCH: NARRATIVE, PRODUCTION AND EMERGING TECHNOLOGIES

Author Biographies

Alba Marín, University of Extremadura

Profesora Ayudante Doctor del Área de Comunicación Audiovisual y Publicidad de la Universidad de Extremadura. Doctora en Comunicación por la Universidad de Sevilla y por la Université Grenoble Alpes (Université Savoie Mont Blanc) en cotutela internacional. Posdoctorado en Estudios y Métodos Visuales (programa Margarita Salas, NextGenerationEU). Forma parte de los grupos AR-CO (Área de Comunicación) y Estudios Visuales, arte y patrimonio cultural.

Javier Sevilla San Miguel, University of Extremadura

Licenciado en Comunicación Audiovisual y Máster en Investigación en Ciencias Sociales por la Universidad de Extremadura. Ha sido docente en competencias digitales para la ciudadanía. Sus líneas principales de investigación son la alfabetización mediática y la comunicación digital. 

María Victoria Carrillo Durán, University of Extremadura

Profesora Catedrática de Universidad en Comunicación Audiovisual y Publicidad. Doctora en Ciencias de la información (Publicidad y RRPP) por la Universidad Complutense de Madrid. IP del grupo AR-CO (Área de Comunicación). Ha dirigido numerosos proyectos de investigación del Plan Nacional de I+D+i, y Unión europea: COST (2012), MOTEA (2023).

How to Cite

Marín, A., Sevilla San Miguel, J., & Carrillo Durán, M. V. (2025). The Exploring the phenomenon of Live-Streaming on Twitch.tv.: A Systematic Review of International Scientific Research. Journal ICONO 14, 23(1), e2195. https://doi.org/10.7195/ri14.v23i1.2195

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