Algorithmic dynamics and youth resistance to racism on social media affordances and experiences on Instagram, X, TikTok, and YouTube

Main Article Content

Magdalena Trillo-Domínguez
https://orcid.org/0000-0003-0647-2781
María Dolores Olvera-Lobo
https://orcid.org/0000-0002-0489-7674
Juan Ignacio Martin Neira
https://orcid.org/0000-0001-9754-1177

Abstract

Purpose: This study offers an in-depth understanding of how young people analyse and confront racism on social media, drawing on evidence generated through a focus group specifically designed to explore their perceptions, experiences, and strategies. The analysis emphasises the ways in which platform technological architectures shape, amplify, or modulate these phenomena. Methodology: Using an interpretive qualitative approach, a focus group was conducted with young people who are active social media users. Through inductive and deductive coding, we examined their perceptions, attitudes, and experiences on platforms such as Instagram, X, TikTok, and YouTube, paying particular attention to how the technical features of these platforms may enable or hinder the circulation of racist and anti-racist content. Results: Most participants (54.4%) reported encountering discriminatory behaviours online, ranging from explicit forms of racism to normalised microaggressions. They highlighted the influence of algorithms on the virality of polarising content, as well as the role of anonymity in intensifying hostile behaviours. Their responses included both individual strategies (blocking, reporting) and collective actions linked to digital activism. Conclusions: The study sheds light on how certain groups of young people perceive and respond to digital racism, underscoring the need to advance critical digital literacy and to promote the ethical redesign of social media platforms.

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Section

ST3. TECHNOLOGICAL CHALLENGES OF MEDIA AND INFORMATION LITERACY

Author Biographies

Magdalena Trillo-Domínguez, University of Granada

Magdalena Trillo Domínguez (Córdoba, 1975): Journalist, PhD in Communication from the University of Granada (Spain), Master in Cultural Management and specialist in Digital Journalism. She has more than twenty years of active journalism in different media and a decade as a university professor. Director of the newspaper 'Granada Hoy' (2008-2021), she currently combines teaching with the Digital Transformation project in Grupo Joly. She is a Meridiana Equality Award winner and collaborates as an analyst in national media such as TVE. 

María Dolores Olvera-Lobo, University of Granada

She holds a Ph.D. in Documentation and is a Full Professor in the Department of Information and Communication Sciences at the University of Granada (Spain). She serves as the principal investigator of the HUM-466 Research Group, “Scientific Information: Access and Evaluation.” Additionally, she leads national R&D&I projects funded by the Spanish Ministry of Economy, Industry, and Competitiveness. Her research focuses on Public Communication of Science, Advanced Information Retrieval Systems, and Emerging Trends in Translation Studies. 

Juan Ignacio Martin Neira, University of the Andes, Chile

Juan Ignacio Martin Neira  is a chilean Journalist, with a Master's degree in Science Communication and a PhD in Social Sciences at the University of Granada, Spain. He worked as a professor at several universities, the media and, in particular, in the area of communications of science outreach projects in Chile. He is currently a research professor at Universidad de los Andes, Chile. His lines of research are science journalism, digital journalism and sports information 

How to Cite

Trillo-Domínguez, M., Olvera-Lobo, M. D., & Martin Neira, J. I. (2026). Algorithmic dynamics and youth resistance to racism on social media: affordances and experiences on Instagram, X, TikTok, and YouTube. Journal ICONO 14, 24(1), e2331. https://doi.org/10.7195/ri14.v24i1.2331

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