The power of prosumer. Identification of their needs and impact in transmedia audiovisual production

Abstract

Transmedia audiovisual products have three basic pillars: a narrative universe, a number of expansion platforms of these universe and a prosumer who interacts with the content. This work represents an analysis of this prosumer. A bibliographic documentation and comparative work have been used for this two case studies, El Ministerio del Tiempo and Kung Fury. These two projects have been chosen because of their differences on production system and objective prosumer. All this analysis was made to determine which are the prosumer´s necessities and repercussion in the viability of the project. As well as identifying the power of prosumer in transmedia audiovisual production, it tries analyzing what communications aspects must be strengthen and/or improve in the future. All this work gives us a constructive feedback between mass media and prosumer.