Transmedia strategies and enunciation from the margins: The narrative universe of The Undocumented, Marco Williams, 2013

Abstract

The rise of non-linear multimedia narrative has led to an exponential increase in the production of audiovisual contents exploring the discursive potential associated with the kind of contemporary visual consumption characterized by reticularity and media connectivity, transmediality, the possibility of interaction, geolocation, navigation, screens mobility, the fragmentation of audiences and the non-linear storytelling. In this multiform context, a space has been open for certain independent transmedia projects who display their significant proposals as a way of questioning the mechanisms of representation, to carry beyond the discourse referentiality their creations, to propose an alternative framework to the hegemonic interpretation from which the interactor can build his own interpretation of the narrative universe. In this case, we will stop in the study and analysis of the project The undocumented (Marco Williams, 2013), whose main discursive strategy lies in the realization of the triple product: a transmedia documentary film supplementing the film narrative with an interactive multimedia application on line, The map of the undocumented, and critical videogame The migrant trail.