Integration of immersive virtual reality in Communication Degrees

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PDF (Spanish)
Published: 01-07-2016
Accepted: 22-07-2016
DOI: https://doi.org/10.7195/ri14.v14i2.953
Keywords:
EHEA, Education in communication, Virtual reality, Didactic innovation, Interactive learning, Crisis communication, Cultural industries, Video games
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Main Article Content

Dr. Ubaldo Cuesta Cambra
(ES)
Complutense University of Madrid image/svg+xml
https://orcid.org/0000-0001-7023-7132 (unauthenticated)
Luis Mañas Viniegra
(ES)
Universidad Complutense de Madrid Universidad de Valladolid
https://orcid.org/0000-0001-9129-5673 (unauthenticated)

Abstract

The European Higher Education Area promotes the integration of new technologies in didactic innovation and it aims to improve skills. It has been requested by students at the Complutense University of Madrid, who have a digital native profile or millennial. This article is a study about implementation of immersive virtual reality in the practical part of the subjects related to business communication. Specifically, it applied in the subject Crisis Communication. The methodology is a survey and three focus groups for professors and students. The conclusions say that the implementation of immersive virtual reality improves the expectations and interest of students. It also improves the skills acquired and the practical part of the subjects of communication improve employment of students of the Degree, which is one of their main causes of dissatisfaction. The full implementation of mobile telephony suggests using virtual reality devices adapted to them rather than “caves” (C.A.V.E.) or consoles.

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Article Details

Issue

Vol. 14 No. 2 (2016): Digital Economy and its impact in the Media

Section

RESEARCH ARTICLES

Author Biographies

Dr. Ubaldo Cuesta Cambra, Complutense University of Madrid

Director del Departamento de Comunicación Audiovisual y Publicidad II de la Universidad Complutense de Madrid.

Luis Mañas Viniegra, Universidad Complutense de Madrid Universidad de Valladolid

Profesor Asociado en el Departamento C.A.V.P. I de la Universidad Complutense de Madrid y en el Departamento H.M.C.A.P.C.A.P.

How to Cite

Cuesta Cambra, D. U., & Mañas Viniegra, L. (2016). Integration of immersive virtual reality in Communication Degrees. Journal ICONO 14, 14(2), 1-21. https://doi.org/10.7195/ri14.v14i2.953

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