Promotion and monetization in publishing mobile applications

Abstract

The road to new technologies and digital systems of transmission of the message produce unpublished business channels to support the media management current. And the printed media can benefit since they can find greater advantages in this new channel of increasing consumption: mobile greater advantages in this new channel of increasing consumption: mobile applications. The modern editor coexists with these new technologies, scheduled or native applications on web languages that offer multiple possibilities of loyalty, monetization, distribution and synergies with the channels already considered classics. The study of apps to generate revenue in the media can be the new contextual paradigm of the Periodismo and establish the key factors for a better profitability of the participants this industry, increasingly weakened financially and business by the accelerated arrival of technology in publishing groups accustomed to changes of slow evolution.