Las industrias convergentes y la ópera en los cines: de espectáculo tecnológico a evento mediático

Isabel Villanueva Benito; Iván Lacasa-Mas

doi:10.7195/ri14.v15i1.979

PDF (Spanish) HTML (Spanish)

Published: 01-01-2017

Accepted: 02-02-2017

DOI: https://doi.org/10.7195/ri14.v15i1.979

Keywords:

Cinema, Opera, Cultural Industries, Converging Markets, Mediatization, Audiences, Audiovisual Media, Performing Arts

Dimensions

Isabel Villanueva Benito

(ES)

Universitat Internacional de Catalunya (UIC)

https://orcid.org/0000-0001-7958-7059 (unauthenticated)

Iván Lacasa-Mas

(ES)

Universitat Internacional de CatalunyaFacultad de Ciencias de la Comunicación

https://orcid.org/0000-0002-9600-6049 (unauthenticated)

Abstract

In ten years cinema and opera have come together to create an show that’s growing globally. After defining the technological and commercial characteristics that made these broadcasted events a sustainable audiovisual product —in this very same journal (2012)— our interest is now focused on getting to know the identifying characteristics that have, a decade later, turned opera in movie theaters into a distinctively new media event, in sociological terms. A mostly technological perspective having been overcome, the goal of this research, through a combination of methodologies, is to (a) study the particularities of opera media events, in order to (b) explain some of the behavioral changes of their audiences. Our second study notes that these events are carving their own “niche among conventions,” which offers a huge opportunity for both cultural industries to engage in dialogue with new audiences.

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Issue

Vol. 15 No. 1 (2017): TECHNOPOÏESIS: TRANSMEDIA MYTHOLOGISATION AND THE UNITY OF KNOWEDGE

Section

THEORETICAL INNOVATION

This work is licensed under a Creative Commons Attribution 4.0 International License.

Author Biographies

Isabel Villanueva Benito, Universitat Internacional de Catalunya (UIC)

Universitat Internacional de Catalunya, Facultad de Ciencias de la Comunicación. Profesora Contratada Doctor. Vicedecana de la Facultad desde 2011.

Dos últimas publicaciones:

Villanueva, I. & Radigales, J. (2014). How new media are changing opera: the opera singers’ social image transformed audio-visual media. Sphera Publica, 14(1), 3-22

Lacasa, I. Villanueva, I. (2013). Retos comunicativos y educativos de las artes en los nuevos medios: el caso de la ópera. Arte, Individuo y Sociedad, 25/2.

Iván Lacasa-Mas, Universitat Internacional de CatalunyaFacultad de Ciencias de la Comunicación

Universitat Internacional de Catalunya, Facultad de Ciencias de la Comunicación, Profesor Agregado

Dos últimas publicaciones:

VICTORIA MAS, M; LACASA MAS, I, 2015, "Gestión del valor de marca en las empresas de prensa. El caso de La Vanguardia", El profesional de la información (paper), 24, 405-412.

LACASA MAS, I; MEYEN, M.; LÖBLICH, M., 2015, "Interactions among life, scientific work and academic structures. The case of Gerhard Maletzke", Communication & Society, 28, 101-116.

How to Cite

Villanueva Benito, I., & Lacasa-Mas, I. (2017). Convergent industries and the opera in theaters: from a technology show to a new mediatic event. Journal ICONO 14, 15(1), 1-20. https://doi.org/10.7195/ri14.v15i1.979

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