Television production, Funding Models and Exploitation of Content

Gillian Doyle

doi:10.7195/ri14.v14i2.991

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Published: 01-07-2016

Accepted: 02-07-2016

DOI: https://doi.org/10.7195/ri14.v14i2.991

Keywords:

Television production, digital platforms, SVOD services, television industry, Funding Models

Supporting Agencies

UK Arts and Humanities Research Council (AHRC) AH/K000179

Dimensions

Gillian Doyle

(GB)

University of Glasgow

Gillian.Doyle@Glasgow.ac.uk

Abstract

The rise of digital platforms has transformative implications for strategies of financing media production and for exploitation of the economic value in creative content. In the television industry, changes in technologies for distribution and the emergence of SVOD services such as Netflix are gradually shifting audiences and financial power away from broadcasters while at the same time creating unprecedented opportunities for programme-makers. Drawing on findings from recent RCUK-funded research, this article examines how these shifts are affecting production financing and the economics of supplying television content. In particular, it focuses on how changes in the dynamics of rights markets and in strategic approaches towards the financing of television production might mean for markets, industries and for policies intended to support the economic sustainability of independent television content production businesses.

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Issue

Vol. 14 No. 2 (2016): Digital Economy and its impact in the Media

Section

Monograph

This work is licensed under a Creative Commons Attribution 4.0 International License.

Author Biography

Gillian Doyle, University of Glasgow

Gillian Doyle is Professor of Media Economics and Director of the Centre for Cultural Policy Research (CCPR) at the University of Glasgow where she directs Glasgow’s MSc in Media Management. She is lead investigator on a number of projects examining the impact of changing technology on organizational strategies in the media and related questions for public policy.

How to Cite

Doyle, G. (2016). Television production, Funding Models and Exploitation of Content. Journal ICONO 14, 14(2), 75-96. https://doi.org/10.7195/ri14.v14i2.991

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