Vol. 24, No. 1 | annual (January–December) | Published: 1/1/2026

In this annual 2026 issue, ICONO14 addresses a decisive stage in the evolution of digital communication, marked by the consolidation of emerging technologies, the normalization of their social and professional uses, and an increasing debate around governance, regulation, ethics, and structural impact. After a period dominated by accelerated innovation, attention now shifts toward the critical assessment of consequences, the sustainability of communicative models, and the responsibilities of the actors involved.

This issue maintains the journal’s annual open and continuous publication model, reinforcing ICONO14’s commitment to the permanent dissemination of original research that contributes to understanding, analysing, and guiding communication processes within an increasingly complex digital ecosystem.

The journal’s five Thematic Sections (TS) structure the editorial framework of the issue, fostering a critical, applied, and forward-looking perspective that integrates theoretical, methodological, and empirical approaches.

TS1 explores the progressive integration of XR environments, immersive experiences, and interactive systems across educational, cultural, informational, and corporate contexts. In 2026, particular emphasis is placed on sustained adoption models, the evaluation of real-world impact, and challenges related to accessibility, inclusion, representation, and equity within persistent digital environments.

TS2 continues to analyse the evolution of audiovisual languages, formats, and production and consumption processes. This issue strengthens the discussion around the automation of content creation, the role of artificial intelligence in creative and industrial workflows, and its cultural, ethical, and industrial implications within an increasingly standardised technological landscape.

TS3 gains strategic relevance in a context characterised by sophisticated disinformation, algorithmic opacity, and information overload. This section prioritises research focused on advanced models of critical media literacy, transversal competencies, and institutional strategies aimed at strengthening citizens’ autonomy and resilience in complex media ecosystems.

TS4 advances the exploration of advanced data analysis techniques, incorporating emerging debates on model interpretability, computational ethics, scientific reproducibility, and the influence of algorithmic systems on public opinion formation, decision-making processes, and social behaviour.

TS5 is consolidated as a key space for analysing the profound transformation of advertising, corporate communication, public relations, and intangible asset management in the context of advanced digitalisation. This section welcomes research examining the impact of technologies such as artificial intelligence, marketing automation, big data analytics, programmatic advertising, extended reality (XR), branded content, and neurocommunication on strategies, formats, and interaction dynamics between brands, organisations, and their publics. Interdisciplinary approaches, case studies derived from competitive research projects, comparative analyses across geographical contexts, and applied or methodological contributions with professional relevance are particularly encouraged.

Vol. 23, No. 1 | annual (January–December) | Published: 1/1/2025

In this 2025 issue, we continue our commitment to exploring the challenges and opportunities that emerging technologies present in the field of communication. This issue marks the beginning of our annual periodicity, with permanent and open publication throughout the year for the submission of articles, with the aim of fostering a continuous flow of innovative research addressing current challenges in communication.

The four Thematic Sections (TS) introduced in the previous issue remain the central axis of our journal, inviting researchers to delve deeper into the complex aspects of communication in the digital age.

TS1, “Interactive and immersive communication,” continues to focus on the transformation of communication through immersive experiences and digital interaction. However, this issue places special emphasis on the challenges these advances pose in terms of accessibility and equity, highlighting the importance of developing inclusive technologies to avoid digital exclusion.

TS2, “Audiovisual and multimedia innovation,” continues to examine how innovations in the production and consumption of audiovisual content are redefining the media landscape. This year, the debate is broadened to include the ethical and social implications of rapid technological obsolescence and its impact on cultural diversity and the democratization of access to media.

TS3, “Technological challenges of Media and Information Literacy,” persists in its analysis of the importance of digital competences in an interconnected society. In this issue, the challenges associated with lifelong learning in an increasingly complex media environment are explored in greater depth, where information overload and disinformation pose significant obstacles.

Finally, TS4, “Computational methods and Big Data in Communication,” continues to explore advanced data analysis techniques that are revolutionizing communication. Beyond technological advances, this issue addresses growing concerns about privacy, ethics in data use, and the impact of algorithms on the formation of public opinion and social behavior.

In this issue, we present original research that not only expands our understanding of the impact of these emerging technologies but also invites us to critically reflect on the challenges that accompany these advances. With this approach, ICONO 14 continues to consolidate its position as a benchmark in the dissemination of high-quality scientific knowledge, aligning itself with the most urgent and relevant debates in the field of communication for 2025 and beyond.

Vol. 22, No. 2 | 2nd semester (July-December) | Published: 1/7/2024

In this new issue of ICONO 14 journal, we mark the beginning of an exciting phase with the introduction of an open call for the submission of articles across four new Thematic Sections (TS). These sections aim to explore the numerous challenges and opportunities that emerging technologies present within the field of communication.

TS1, "Interactive and Immersive Communication," focuses on the transformation of communication through immersive experiences and digital interaction. TS2, "Audiovisual and Multimedia Innovation," addresses the innovations redefining the production and consumption of audiovisual content in a dynamic digital environment. TS3, "Technological Challenges in Media and Information Literacy," examines the importance of digital competencies in an increasingly interconnected society. Finally, TS4, "Computational Methods and Big Data in Communication," explores how advanced data analysis techniques are revolutionising research and practice in communication.

In this first issue of this new phase, we present original research that expands our understanding of how these technologies are shaping the future of communication, thereby strengthening ICONO 14's commitment to the dissemination of high-quality scientific knowledge.

Vol. 22, No. 1 | 1st semester (January-July) | Posted: 1/1/2024

In this issue we present two new Emerging Thematic Lines (LTE) that have been coordinated by guest editors from Spain, Serbia and Chile.

Guest editors: Tamara Antona Jimeno, Complutense University of Madrid (Spain) | Ana Mayagoitia-Soria, Complutense University of Madrid (Spain) | Jasmina Đorđević, University of Niš (Serbia)

In the context of Web 2.0, the expression of opinions, facts, truths and disagreement are part of mass communication, which supposes the safeguarding of freedom of expression (Wagner & Marusek, 2019). Although this has opened up opportunities to give people a voice in the digital world, hate speech and disinformation have found an ideal medium for massive and incremental dissemination. Through the network, speeches charged with violence and hostility can be amplified, attacking people or groups for reasons of ideology, race, nationality, age, religion, gender, sexual orientation and other personal characteristics or status.

This LTT has been developed within the framework of the projects "Taxonomy, presence and intensity of hate expressions in digital environments linked to Spanish professional news media" - Hatemedia (PID2020-114584GB-I00), funded by MCIN/ AEI /10.13039 /501100011033, and "Cartography of hate speech in Spain from communication: sports, bullfighting and political spheres" (PID2019-105613GB-C31) funded by MCIN/ AEI /10.13039/501100011033.

Guest editors: Paloma Sanz-Marcos, University of Cádiz (Spain) | Guadalupe Meléndez, University of Cádiz. (Spain) | Enrique Vergara Leyton, Pontifical Catholic University of Chile (Chile) | Ana Castillo Díaz, University of Malaga (Spain)

The consolidation of social networks as socialization tools has led to a true revolution in various sectors, among which the advertising industry stands out. In permanent renewal of its strategies to reach audiences effectively, advertising finds in these networks a medium that poses multiple changes that materialize through algorithms and the constant emergence of new formats.

Vol. 21, No. 2 | 2nd semester (July-December) | Posted: 1/7/2023

In this issue, we present a new Emerging Thematic Line (LTE) that has been coordinated by guest editors from Spain and Portugal.

Guest editors: Luis Mañas-Viniegra, Complutense University of Madrid (Spain) | Leticia Rodríguez Fernández, University of Cádiz (Spain) | Mercedes Herrero de la Fuente, Antonio de Nebrija University (Spain) | Ana Isabel Veloso, University of Aveiro (Portugal)

New technologies have contributed to a greater autonomy of people with disabilities (Pacheco et al., 2019) and to the reduction of their technological gap from the acquisition of digital skills, thus improving their dignity of life and their own inclusive social values (Ragnedda, 2017; Berghs et al., 2019).

There also continues to be a gap between the personal identity and the social construction of people with disabilities (Tsatsou, 2021). Although the negative image that in other times was transmitted by the media has almost disappeared (Oliver, 2004), the dichotomous representation as hero or victim still distances them from inclusion in the public sphere (Mañas-Viniegra et al., 2022a). Despite this, in social networks, it can be seen how the self-representation of people with disabilities begins to promote diversity in the fields of beauty and fashion without renouncing the exposure of the explicit features of the disability (Mañas-Viniegra et al. al., 2022b).

These advances, along with the additional boost provided by both educational innovation programs and the corporate purpose of organizations, have led to new employability opportunities that go beyond the stereotyped professional profiles that have traditionally been assigned to people with disabilities. The acquisition of digital skills is key to facing the labor, cultural and social challenges posed by the current digital environment (Blau & Shamir-Inbal, 2017; Van Laar et al., 2017).

This monograph presents proposals that delve into the incidence that new technologies have brought to people with disabilities from a multidisciplinary field: Communication, Education, Sociology, Social Psychology or Marketing, among other disciplines.

Vol. 21, No. 1 | 1st semester (January-July) | Posted: 1/1/2023

In this issue we present two new Emerging Thematic Lines (LTE) that have been coordinated by guest editors from Spain, Brazil and Portugal.

Guest editors: Carmen Llorente Barroso, Complutense University of Madrid (Spain) | João Luis Anzanello Carrascoza, Higher School of Advertising and Marketing (ESPM) (Brazil)| Ivone Ferreira, New University of Lisbon (NOVA FCSH) (Portugal)

This Thematic Line presents research that delves into the strategic aspects that allow companies to convey their responsibility with social inclusion in digital media. This is an ethical obligation that also favors the interaction of brands with committed audiences, and improves corporate reputation.

Guest editors: José Rúas Araújo, University of Vigo (Spain) | Francisco Javier Paniagua Rojano, University of Malaga (Spain) | John Wihbey, Northeastern University (Boston, USA)

This Thematic Line presents empirical research or theoretical interventions that evaluate the phenomenon of misinformation, fact-checking and verification, and fake news from the perspective of the role that technologies such as Big Data and Artificial Intelligence, among others, play they can face and combat them.

Vol. 20, Núm. 2 | 2º semester (july-december) | Published: 1/7/2022

With this number 2 of volume 20 of the journal, a new stage of the ICONO 14 journal begins, which aims to reinforce the commitment of the Icono14 scientific Association with research in the field of communication and emerging technologies, promoting the publication of derived results of lines that are part of the most current interests of the scientific community, and that are being promoted through competitive projects or consolidated and high-performance research groups.
In this issue, we present the first two Emerging Thematic Lines (LTE) that have been coordinated by guest editors from Spain, Portugal and the Netherlands.

LTE1. Cognitive Science and Neuromarketing

Guest editors: Antonio Baraybar Fernández, Rey Juan Carlos University (Spain) | Miguel Baños González, Rey Juan Carlos University (Spain) | Ana Veloso. University of Aveiro (Portugal)

This Thematic Line presents investigations that allow us to know how the unconscious reactions of our brain are evaluated and measure the emotions generated before the stimuli received by means of non-invasive neuroscience tools. It brings together the results of applied research used in the professional market through the presentation of real cases and evaluates the opportunities and threats faced by this speciality in its quest to deepen the study of the feelings that human beings experience, entering the future close to these research methods to know their possible contributions for a better knowledge of the links between audiences and the messages disseminated through the new communication tools.

LTE2. Digital cultures on social media

Guest editors: María Amor Pérez-Rodríguez, University of Huelva (Spain) | Amanda Alencar. University of Roterdam (The Netherlands) | Daniela Jaramillo-Dent. University of Huelva (Spain)

This Thematic Line gathers research that explores how the digital ecosystem of social networks gives rise to practices generated by creators that make collective experiences visible. In some cases, they give rise to cyber-activist movements, or they become a trend generating dialogue and debate, or challenges that brands and influencers promote, thus constituting true digital cultures of great impact on networks such as Twitter, Instagram, YouTube, TikTok or Snapchat It investigates the strategies, languages, codes and competences that allow content to be connected and made visible so that they become a trend, exploring the new modes of expression and communication that these groups of creators use in social networks.

This Thematic Line is part of the works of 'Alfamed' (Euro-American Network of Researchers), with the support of the R + D + I Project (2019-2021), entitled "Youtubers and Intagrammers: Media competence in emerging prosumers", with code RTI2018-093303-B-I00, financed by the Ministry of Science, Innovation and Universities of Spain and the European Regional Development Fund (ERDF), and the I + Di Project (2020-2022), entitled «Instagrammers and youtubers for the transmedia empowerment of Andalusian citizens. The media competence of instatubers », with code P18-RT-756, funded by the Junta de Andalucía in the 2018 call (Andalusian Research, Development and Innovation Plan, 2020) and the European Regional Development Fund (ERDF).

Vol. 20, Núm. 1 | 1º semester (January-June) | Published: 1/1/2022

Monographic coordinators: Esther Martínez Pastor, Universidad Rey Juan Carlos (Spain) | Ricardo Vizcaíno-Laorga, Universidad Rey Juan Carlos (Spain) | Ismael López Medel, Azusa Pacific University (United States) 

Content creators in different platforms, such as YouTube, Instagram, or TikTok, are increasingly younger. Children and adolescents are the protagonists of this phenomenon, both in the creation and the consumption of content. Traditional media have been relegated to a secondary role, allowing the transition to content exchange platforms that allow the exchange of content such as videos and photography. Through these platforms, children generate content targeting their age group and using the same language, codes, preferences, and narratives. This new paradigm generates an increasing interest from commercial brands to be present in the new digital environment. Simultaneously, there are legal limitations that sometimes are forgotten or diluted, and that should be respected.

This special issue aims to reflect from different communication areas about the role of these minors as content creators and their influence and protagonism in today's society.

Vol. 19, Núm. 2 | 2º semester (july-december) | Published: 1/7/2021

Monographic coordinators: Montse Vázquez Gestal, Universidad de Vigo (Spain) | Teresa Ruão, Universidade do Minho (Portugal) 

Creativity is located as one of the fundamental pillars for development and progress, the new communicative tools and technological development in general, it has become not only a fashionable term but an obligatory quality in today's society.
We are talking about essential skills in the fields of education, communication, health, gastronomy, environment, technology, culture. . .
This situation brings into vogue more than ever questions such as its teaching, the skills it includes, the needs it raises and the consequences it provokes, given that, in the university field and, above all, in the field of Communication and, specifically, in Advertising, we are talking about knowledge that has always been assumed to be indispensable, since it has been accompanied by a certain halo of mystery about whether or not it is possible to teach, learn, recognise and train the skills and abilities of creative people.
In this territory we would like to locate this monographic, the importance of this type of teaching, not only in the communicative field but, its involvement and need in all kinds of fields, from sport to gastronomy, from art to politics, from communication to education.
We add an unavoidable ingredient in recent decades, which is none other than technological development; the emergence of new media and, above all, new formats under the protection of technological evolution have also meant important changes in the way of learning and teaching, not only by teachers but also by students, become creators and protagonists of content through platforms, apps, virtual reality ... that has transformed a reality in which even a hologram with human form can become a musical idol or reproduce our presence in simultaneous places.
We all need to learn again, to place ourselves in an environment that needs to adapt to new formats and rejuvenate or reorient the way of teaching creative content.
The difficulty in determining what and who is creative, associated for a long time with specific disciplines, becomes an indispensable capacity to face the problems of a society that needs to rethink and reformulate the important values in the face of the challenges and problems that are resolved from the most varied spectrums.

Vol. 19, Núm. 1 | 1º semester (january-june) | Published: 1/1/2021

Monographic coordinators: Rubén Arcos, Universidad Rey Juan Carlos (Spain) | Center of Excellence to Counter Threats Hybrids (Finland) 

Malicious activities in the information domain by state, non-state, and state-backed threat actors are an essential part of hybrid threats and operations. Political warfare, active measures, and covert action are not new, but ICT and digital communication tools and channels provide unprecedented opportunities for conducting coordinated hostile activities that exploit the vulnerabilities of our democratic societies for different aims.

The cyberspace is acknowledged as a domain of operations where digital communication channels can be exploited in targeted campaigns against individuals, institutions, and societies by the means of information and decision-making influencing. While the communication content of symbolic interactions in social media platforms has varying degrees of visibility, coordinated unauthentic behaviours and the use of cyber-proxies challenge detection and attribution. The weaponization of information by hybrid threat actors can adopt multiple forms and raises the question of how to prevent, counter, and respond to it without undermining the democratic rights and liberties of our societies.

This special issue aims to address hybrid threats from a digital communication perspective, understanding the strengths and the vulnerabilities to hybrid threats of our digital ecosystems and societies, the processes, methods, and tools by which they can be exploited in coordinated campaigns and activities, and how to counter malicious strategic communications and influence.

Vol. 18, Núm. 2 | 2º semester (july-december) | Published: 1/7/2020

Monographic coordinators: Rosa García-Ruiz, Universidad de Cantabria (Spain) | Ana Pérez-Escoda, Universidad Nebrija (Spain) 

Digital society is built upon participative and connected foundations where online users take part in equal conditions from their mobile devices. The high penetration of these devices means that this participation reaches every day larger population niches, shortening the digital access gap in both child and adult populations. The emerging question in such context of inexorable technological penetration and connectivity is whether media and digital literacy is really adequate for this participation to be critical and democratic. This raises the question of a possible tacit manipulation that digital determinism has imposed by technological and media emporia.

Numerous screens, platforms and tools for communication and creation provide users with unlimited freedom of expression, but also with unknown dangers due to the immeasurable accessibility provided by networks. In this context it is necessary to analyze with critical thinking where are we, where are we going, who is managing us, and how we want to face this situation, reflecting on concrete actions.

This special issue underlines the relevance of media and digital education, based on media and digital skills that will provide the opportunity to make capable citizens of all ages, in this emerging scenario. The real citizen participation to build an inclusive, equitable and democratic society relies on a continuous and permanent education that concerns educators, media, families, institutions and governments, who must jointly endorese a process of change that leads to a media and digital citizenship.

Vol. 18, Núm. 1 | 1º semester (january-june) | Published: 1/1/2020

Monographic coordinators: Elias Said-hung, Universidad Internacional de la Rioja (Spain) | Daladier Jabba Molinares, Universidad del Norte (Colombia) 

The recent increase in data, tools and processing power available digitally is encouraging the use of computational methods for the study of communication and in the Social Sciences, in general. A phenomenon that open new lines of research and a practical application. For example: the understanding of social aspects in current digital contexts; the identification of factors that affect the occurrence of such events; the application of communication strategies, in the study of new meanings of citizen exercise and consumption of users from current digital scenarios; and in the use of new methodologies that until recently were alien to the field of Social and Humanistic Sciences.

The present issue analyses the relevance of the use and application of computer methods around issues related to communication, both at the research level and in their application to user analysis and their application to different fields of marketing, digital product design, political communication, among others. All with the purpose of contributing to a general vision of the most relevant approaches and perspectives of applicability of this type of methods at the level of communication today.

Vol. 17, Núm. 1 | 2º semester (july-december) | Published: 1/7/2019

Monographic coordinators: Daniela Melaré Vieira Barros, Universidade Aberta (Portugal), Maria do Céu Marques, Universidade Aberta (Portugal), & Pedro Alves, Universidad Católica Portuguesa (Portugal)

The cinema did not die. He continues alive, active and provocative in the forms of intervention based on reality. It is reinvented with each new narrative, aesthetic and artistic proposal, but also in each new format. Throughout the world, cinema allows us to frame and express original and unique perspectives of filmmakers about meanings of human existence. Filmmakers who, more than mere technicians, use image and sound, space and time, characters and actions and structures, as devices to make us reflect, experiment and deepen our contact with life and reality, individually and collectively , which inevitably defines us.

The extensions of the cinema are multiple and varied, in their content and in their forms. In addition to mere aesthetic enjoyment or the ability to entertain, cinema allows you to work with different ways of knowing and thinking. In the educational context, it represents a source that expands the critical, analytical and even creative capacity of students and teachers. In the social field, it becomes a profitable field to debate and negotiate points of view, ideas and empirical positions. Politically, the cinema continues to be a vehicle for propaganda and denunciations, to expose, inform and reform the common and habitual forms of knowledge and information. And it is so, that in a cultural perspective, the seventh art is still one of the most complete and challenging ways of expressing and reflecting on what we are, what we do and where we are going as human beings.

This monograph aims to encourage proposals for reflection on the meanings of Cinema in these diverse contexts.

Vol. 17, Núm. 1 | 1º semester (january-june) | Published: 1/1/2019

Monographic coordinators: Beatriz Legeren Lago, University of Vigo (Spain) y  Nelson Zagalo,University of Aveiro (Portugal)

Digitalization affects not only consumption, but also creation. Stories should not be designed only for one medium (screen), they should be created with many screens in mind. Making the most of their different characteristics will enrich the story and provide new ways to approach a fictional universe that can become pervasive through the design of organic transmedia products.

As creators we can no longer focus on only one medium, we need to be aware of how they interrelate in the new media ecosystem. We must also reflect on how to apply our creative potential, either by relying on simple multimedia, intermedia or crossmedia scenarios or by taking active steps to develop transmedia. Independently of the future ecosystem in which our creations will take place, narrative production should nowadays be understood more in terms of a fictional universe rather than in terms of a closed story. In other words, the current mix of technical possibilities, media and media channels allow, and almost demand, the continuation, extension, adaptation, or extrapolation of the story.

Note how, in recent years, we have changed our own discourse, talking about narrative design instead of narrative writing. This is explained by changes in the media ecosystem, the increased demand for narrative products but, especially, by the need to create narratives that work as organic systems capable of linking different stories, multiplying perspectives, and creating universes.

None of this is indifferent to production companies’ needs to create new intellectual property. The need for content to keep all the content networks active has led to increased production, but creating new products is always a risk. Audiences tend to prefer sequels or prequels; in other words, stories that in some way are connected to universes they already know. Spectators are quick to identify and empathise with these universes and want to access them more. This means that, increasingly, each new story can no longer be considered as just a story; it must have conditions to be expanded into new and complete narrative universes.

On the other hand, we cannot forget how the world of communication has abandoned the unidirectional creation paradigm. We can no longer think about creators and receivers, we need to understand that we are communicating with other creators. In other words, we need to be aware that fictional universes don’t end when they are released; that is the moment in which they really begin, as fans appropriate them and give them continuity in their communities. Over time, continuous creation cycles mean that these fan-based manifestations will be incorporated in next creations.

This monograph seeks to collect research contributions that will describe, explain and reflect on the story creation process from the perspective of scriptwriters and designers; producers and directors; and from the audience, readers, spectators or players.

But that won’t be all. It also seeks to understand where these new models are taking us and to present potential new approaches that new creators can implement and develop.

As the emphasis of data journalism research shifts to the Global South, one region that remains relatively under-researched is Iberian America (Latin America, Spain and Portugal). Arguably a space that has pioneered data journalism practices and that has enormous potential for social change and development through open data, Iberian America has excelled in many areas related to the field. La Nación in Argentina, for instance, has to date one of the most innovative data journalism units globally. Also, La Nación, and the Spanish newspaper El País, were, together with the Guardian, the New York Times and the Spiegel, the first news organisation to extract and publish information from WikiLeaks' War Logs. In addition, Spain is one of the most open societies in Europe, and a global example for open data use.

An absence of Ibero-American data journalism studies from mainstream scholarship creates an opportunity to further explore the developments and evolution of data journalism in this geographic region. In this vein, this special edition aims at repositioning Ibero-American data journalism within the broadest discussions on the field, recontextualising its contribution to debates on the role of this journalistic practice in the Global South.

Vol. 16, Nº. 1 | 1º semester (January-June) | Published: 01/01/2018

Guest editors: Miguel de Aguilera (Universidad de Málaga, Spain) and Andreu Casero-Ripollés (Universitat Jaume I de Castelló, Spain)

The transformations that political communication is experiencing in the digital environment are disrupting the scenario, the actors and the balance of power between them. The new digital media, usually considered as messianic technologies, are opening the debate between the public or citizens empowerment, and idea that rises as a new totem in the framework of utopian or dystopian approaches, depending on who articulates them. This presents the redefinition of the power flows and opens a new possibility for the social change and the transformation of the democracy.

Digital platforms, such as social media or app, and their communicative potential are generating debates about the new modalities of building the public agenda, about the ability to articulate new discourses or about the power struggles between old and new political actors, media actors, and social actors in this new environment, among other aspects. All these questions require new knowledge to understand this era of transit and its communicative and democratic consequences.

Vol. 15, Nº. 2 | 2º semester (July-December) | Published: 01/07/2017

Guest editors: Miguel Baños (University Rey Juan Carlos, Spain) y Joaquín de Aquilera (IE University, Spain)

Traditional marketing is dead and a new paradigm is emerging, which characteristics are being relational, co-creative and predominantly pull, where obtaining engagement plays a key role within a consumer-centric marketing.

This new marketing paradigm, together with new media consumption habits, inseparably implies a new way of communicating with consumers, in which traditional tools loose both effectiveness and efficiency, leading to a new set which respect freedom of access and consumption as well as dialogue with audiences. Opposite to interruption and repetition, marketing communications will focus on creating and distributing content relevant enough for the consumer as to him freely decide whether to access to it.

Customers and consumers experiences become more important than products themselves. Brands grow in relevance by investing in engagement and in collaborating when the moment of truth.

Vol. 15, Nº. 1 | 1º semester (January-June) | Published: 01/01/2017

Guest editors: Asunción López-Varela Azcárate (Universidad Complutense de Madrid, España) y Henry Sussman (Universidad de Yale, USA)

It is difficult to explain why different disciplines are drawn to similar problems. Inter-relations are not always explainable by direct influence. It has been argued that any common ground derives from the fact that people share certain kinds of everyday experiences. Is ‘consilience’ or the unification of knowledge a utopia or a possibility, as William Whewell Edward Wilson would have it? This thematic issue of Icono14 explores the common premise underlying all human disciplines: the confirmation that technology has a direct impact upon sign production, distribution and reception and, thus, upon the entire system of human thought, cultural representation and cognition. The collection examines transmedial representations of technological advance by looking at their mythical shades of meanings as strategic narratives. As practical knowledge engaged in the creation and use of tools and machines as well as in the development of techniques and methods of organization that perform specific functions in making human life easier, the technologies of the past can shed some light on the future that emerging media can bring about for human groups.

Vol. 14, Nª. 2 | 2º semester | Published: 07/01/2016

Guest editors: José María Álvarez Monzoncillo, Guillermo de Haro Rodríguez, Javier López Villanueva (Universidad Rey Juan Carlos, Spain)

The consolidation of the digital world has ended up influencing all nodes of media value chains. The forces of the change have centred on a group of new technologies (although they form part of a long history of social, cultural and economic changes) which are closely related with the aim to expand and improve audience access to the media. In fact, it seems that it is in the distribution networks that the seeds of change have been sown.

Consumption is increasingly personalised, flexible, and fragmented, on multiple screens. Furthermore, these is a rise in participative culture, where users of the media are involved with its content, evaluating it, and even producing it as an alternative or supplement to professional creations. All of this lies in algorithms which, despite their apparent neutrality, hide clear industrial objectives. With the digital change, the media faces the competitive activities of a group of new participants from other industries, mainly from telecommunications and computing. For the moment, the big, unanswered economic question is which will be the sustainable business models which propel the media in the coming decades. Furthermore, there is significant tension between technological utopias, the role of regulators and relationships between the traditional media.

This issue investigates the new consumer standards, the market structures which survive, emerging business models, restructuring of value chains, and the unprecedented trends which public regulation faces.

Vol. 14, Nº. 1 | 1º semester | Publiseh: 01/01/2016

Guest editors: Maria Abellan Hernandez (Universidad Complutense de Madrid) y Marta de Miguel Zamora (Universidad Nebrija)

We live in a period of media and cultural convergence. Every micro-narrative seems to depend on the same generating narrative based on transmedia storytelling. Consumers are new agents in the production of cultural industries. From 'couch potatoes', individuals have transformed into an active part in the media messages transmission, transgressing thus the behavioural limits proposed from 'high to bottom' production models. Today, not only do tv-consumers zap but also connect to their favorite show's webpage while it is being live broadcasted.

They tweet what is going on TV screen. They read next episodes' resumes in their smart phones or tablets, discuss on Internet forums and write in their blogs. They link contents to their personal webpages, buy official merchandising and, even, with skillful creativity, produce alternative plots or stories and spread them through unofficial channels. People’s psychosocial behavior slowly being affected by these new medial possibilities. As a result, in the last few years the classic communicational paradigm has been distorted by the heavy penetration of TIC and peer to peer tools. Consumers don't accept a restricted perceptive experience any more as they feel themselves part of the story. Spectators want to participate actively in the story making easier the sustainability of a simulation society where roles, both professional and consuming, have blurred their defining lines.

Transmedia Phenomena brings along a lot of challenges demanding analysis and evaluation and that’s the main purpose of our proposal for this new issue. We pay particular attention to the new narratives that transmedia make possible, from new narrative tools applied to traditional media to those that are specifically produced to exist in diverse distribution technologies at the same time. We will also pay special attention to new roles this situation is generating, such as the figure of the “prosumer” as an active recipient of new media and cultural products.

Vol. 13, Núm. 2 | 2º semester | Published: 07/01/2016

Guests editors: Estrella Martinez-Rodrigo y Lourdes Sánchez-Martín (Universidad de Granada, Spain)

The development of Information and Communication Technology (ICT) and the adoption and implementation of the Internet have caused important changes in the technological and social areas. It has facilitated the emergence of new platforms that they are able to the communication.

In the last ten years, the social networks have been used by millions of people. It has caused a big revolution of communication area. On the one hand, users have changed their habits about the use of Internet. Then actually, they spend a lot of time using these platforms: sharing private information; interacting with other people and brands immediately; interchange some information about products or even saying things in their particular way. On the other hand, brands have found a favorable place for the advertising: the diffusion that they can obtain in social networks is, while the cost is reduced. They get feedback; immediately. They interact with their potential consumers and it facilitates loyalty. This issue pretend to explore in any transformations deeply that have caused social networks and practices, as well as habits in the users and brands.

Vol. 13, Nº. 1 | 1º semester | Published: 01/01/2015

Guest editors: Anna Amorós Pons y Aurora García González (Universidad de Vigo, Spain)

Technological changes in the field of communication are affecting the current advertising context. Digital society has brought great changes in all areas, primarily for communication and particularly for the advertising communication. The proliferation of channels (local and universal, general and thematic, print, electronic, online, etc.), together with the multiplication of sources of information (companies, corporations, NGOs, institutions ...) has led to a progressive increase in advertising or communicative messages.

In this context there is a substantial change in the way advertisers target their messages to consumers. Social media and the Internet are the natural evolution of the advertising and distribution methods and are powerful tools to control and quantify advertising spending. Advertisers require more data and new metrics, the branding gets a new force and there is perceived need for new strategies and online mixed channels.

This monograph covers the state of research from different approaches (theoretical, social-historical, journalistic, creative, social networks, radio, production, economics and business, ethical and legal, public reception) to offer a broad overview of the status of the issue.

Vol. 12, Nº. 2 | 2º semester | Published: 07/01/2014

Guest editor: Carolina Fernández Castrillo (Universidad a Distancia de Madrid, Spain)

The influence of new media, emerging technologies and scientific discoveries on the creative field plays a renewed role in the 21st century. Today, there is an increasing emergence of artworks reflecting the impact of these developments in the socio-cultural sphere which provide a new approach to the complex idiosyncrasy of the digital paradigm. The aim of this special issue is to provide a genealogy of Media Art and an overview of the current digital research and artworks. 

Vol. 12, Nº. 1 | 1º semester | Published: 01/01/2014

Coordinador del monográfico: Roberto Gamonal Arroyo (Universidad Complutense de Madrid, España)

The enormous complexity of the world today (both digital and analog) requires simplify and do intelligible all things around us. This mission is the design task. Abraham Moles argues that the main function of design is to make readable our artificial world. Graphic Design, also called Design in Visual Communication, is in charge of making legible the visual environment surrounding the human being. Meanwhile, the Multimedia Design does the same in the virtual environment through the different screens (television, computer, tablet or smartphones). Both work how an interface whose function is improves the relationship between people and devices.

This role of design as an intermediary in the use or action has changed in recent years to focus thus not on the object itself, but what the user does with it. Rather than designing tangible objects, now think more about designing experiences, in example, how a user feels when using a product. What is designed is the interaction (in the broadest sense of the term), and in this, the visual component plays a key role providing people's approach to technologically complex devices. This has led to a paradigm shift in the design of current products makes us understand that the important thing is not the object, but the people. It is designed from what the people say when they test a new product and not thrown just to see if it succeeds or not. This perspective implies that the design is increasingly introduce research techniques from the social sciences to better understand what to do and which way to go.

From this number special is opened exploration and investigation in the fields of Design in Visual Communication and Multimedia. Since the processes and methods to applications and case studies. From planning and strategy to creations and uses. Because everything around us is designed and communicated to us, because the design becomes a part of the communication from analog to digital format support, we are interested in exploring into the keys and the reasons from a more analytical, social and scientific.

Vol. 11, Nº 2 | 2º semester | Published: 07/01/2013

Guest editor: Sergio Álvarez García (Universidad Rey Juan Carlos, Spain)

The expansion of the Internet has revolutionized communication in its entirety: issuers, formats, audiences, media, uses… Journalism as a complex information vehicle and its relationship with society and power has suffered from and enjoyed the benefits of the digital revolution facing specific challenges and discovering its own opportunities along the way. The development and dissemination of the digital Press exists together with the doubts surrounding the future of print information. Emerging technologies allow access to sources, an understanding of reality and a more rapid transmission of information, more wide reaching and with fewer hassles.

The blurring boundaries between media increase the chances for communication thanks to the proliferation of mobile devices and the expressiveness of messaging with more newly developed resources. The web 2.0 tools are adapted to different media and facilitate audience participation in spaces and moments of mass communication that until now was inaccessible and ultimately confirm the existence of an information environment with its own evolved characteristics.

This monograph seeks to explore these transformations and draw an accurate picture of journalism today, updated by the tools, processes and relationships within the Digital Society: the new newspaper business enterprise, the conceptual discussion between journalism, electronic or digital, along with addressing journalism as a discipline of study, the latest tools and their advantages and/or disadvantages for the exercise of the profession of journalism, the evolution toward journalistic precision called Data Driven Journalism and computer graphics elements such as complex and interactive display formats; the complementarity aspects of spreading the message through different channels, formats and media (crossmedia, transmedia) or the increasing role of citizens in the demand for specific information from a media source and the creation, production and distribution of content for building a citizen-journalist environment, open journalism (Open Journalism).

Vol. 11, N1. 1 | 1º semester | Published: 01/01/2013

Guest editor: Giorgio di Marchis (Universidad Complutense de Madrid, Spain)

In colloquial language the word 'rhetoric' has negative connotations. It is often used with the meaning of "sophistry or reasons not the case" (RAE, 2001, 22nd Ed.). Many people feel that the rhetoric is old fashioned and of little value, because sometimes is it used as synonymous with vacuum, something used by unscrupulous politicians, and petty vendors. However, rhetoric, or "art of speaking well, to give the written or spoken language effectively enough to please, persuade or move" (RAE, 2001, 22nd Ed.) has never ceased to be present in all communications, because communication is inherently rhetorical, and rhetoric is inherently communication.

The appropriate or inappropriate use that is given to this 'art of saying it well' is another story. This monograph, in which we invite you to participate, aims to integrate classical rhetoric with current technology, and social forms of communication that technology has brought. Where is the rhetoric on social networks? Is there rhetoric on SMS and WhatsApp messanges? Has the political rhetoric changed from 2,500 years ago? The language of sports, does own rhetoric? And if so, what has changed in the last 50 years?

Vol. 10, Nº 3 | Special | Published: 10/01/2012

Guest editor: José Ignacio Aguadez Gómez (Universidad de Huelva, España)

The mass consumption of media in today’s society is an undeniable fact. People’s leisure time is dominated by the hours spent in front of a screen across the world and all social classes. Audiovisual communication acquires a particular significance in the context of the digital society (society-Network) in which we move, in which information and communication technologies pervade all environments of daily life.

Yet citizens are still ignorant of the media’s codes and languages and have few educational experiences to draw on to develop audiovisual media competences that will enable them to become audiovisually critical and “competent” citizens. This monograph reflects on the importance of audiovisual competence for training a new type of citizen in today’s society.

Vol. 10, Núm. 2 | 2º semestre (julio-diciembre) | Publicado: 1/7/2012

Coordinadora del monográfico: Mercedes López Suárez (Universidad Complutense de Madrid, España) 

Establecer una relación entre la literatura y los medios significa abordar un campo de enorme complejidad. Ambos tienen la dificultad de acotar su objeto y de hecho, respecto a la literatura y a lo largo de su secular tradición han resultado siempre insatisfactorios los intentos de reducirla a un significado unívoco. De igual manera, definir qué es un medio no es menos problemático y su interpretación depende también de la perspectiva u óptica desde la que se aborde el objeto (sociológica, cultural, tecnológica, etc.).

La narratividad es un concepto en el que se fundamenta la historia de nuestra comunicación cultural, reformulándose a la luz de las nuevas tecnologías que recuperan no sólo la participación del receptor sino también la fragmentación de lo narrado (microsecuencias).

Vol. 10, Núm. 1 | 1º semestre (enero-junio) | Publicado: 1/1/2012

Coordinador del monográfico: Francisco Javier Ruiz del Olmo (Universidad de Málaga, España) 

El número recoge diversas reflexiones y debates sobre el cine contemporáneo y las transformaciones que en el medio están provocando nuevos procesos tecnológicos, sociales y comunicativos, tanto en los ámbitos de la producción, como en la construcción de relatos y praxis fílmica. La multifacética modernidad cinematográfica incluye diversas operaciones culturales que rompen, modifican o reescriben el paradigma representativo clásico en el cine, en sintonía con flujos culturales globales, de modo que los recursos de representación cinematográfico y su utilización normativa se reelaboran, transformando los elementos de “lenguaje” del cine, las apelaciones al espectador, la construcción del espacio-tiempo, la introducción de nuevas temáticas con multiplicación de discursos cinematográficos o la eliminación de fronteras entre géneros y estilos cinematográficos, entre otros muchos. Asimismo se incluyen textos que evidencian el papel actual de Internet en la construcción y difusión del cine o la nuevas estrategias de la exhibición y la asistencia al espectáculo; por último, algunos artículos se ocupan específicamente del caso del cine español.

Vol. 9, Núm. 3 | Especial | Publicado: 1/10/2011

Coordinadores del monográfico: Miguel Arroyo Fernández y Francisco García García (Universidad Complutense de Madrid, España)

Este monográfico reúne un conjunto de aportaciones que, desde distintas ramas de las ciencias humanas, intentan desentrañar las relaciones entre sexualidad y cine, prestando particular atención a la forma en que los discursos cinematográficos colaboran en la construcción social de la sexualidad. Sometidas a un escrutinio cada vez más detallado, las pasiones eróticas y los afectos sexuales han ido ocupando un lugar central en la conformación de la identidad de la persona, hasta el punto de que hoy condicionan en gran medida el estilo de vida, las relaciones sociales y los vínculos afectivos del individuo. Los estudios que se ofrecen en este número nos hacen comprender que el cine a través de los modelos que ofrece, las identidades que crea, los tabús que acata o que transgrede, las normas que consolida o que cuestiona, las fantasías que suscita ... ocupa un lugar relevante en este proceso.

Vol. 9, Núm. 2 | 2º semestre (julio-diciembre) | Publicado: 1/7/2011

Coordinadoras del monográfico: Mª del Carmen Gálvez de la Cuesta y Mª del Carmen Gertrudis Casado (Universidad Rey Juan Carlos - Grupo Ciberimaginario, España)

El número recoge las aportaciones de especialistas de diferentes ámbitos de conocimiento acerca de la creación de nuevos espacios de comunicación y educación basados en entornos 3D. Aportaciones metodológicas, experiencias y reflexiones en torno a los mundos virtuales constructores de pseudo-realidades que, gracias a la sensación de presencia, la interacción con el medio y la realimentación sensorial, facilitan la inmersión de los usuarios. Nuevos contextos y nuevas metodologías, que encuentran su marco de expresión en un entorno que ahonda en la subjetividad del acto didáctico-comunicativo, a la vez que acerca a tod@s al conocimiento, favoreciendo la participación y el trabajo colaborativo, por encima de inaccesibilidades espaciales. Esta selección de artículos pretende ahondar en las potencialidades de uso de estos nuevos espacios de comunicación que transforman y condicionan, en buena medida, las formas y métodos de interrelación social en el marco de la Sociedad del Conocimiento.

Vol. 9, Núm. 1 | 1º semestre (enero-junio) | Publicado: 1/1/2011

Coordinadoras del monográfico: Verónica Perales Blanco (Universidad de Murcia, España) y Mª Luisa García Guardia (Universidad Complutense de Madrid) 

En el presente número de la revista Icono14 se expone una selección de artículos científicos que exploran cuestiones que emergen en la amplia confluencia de mujer y tecnología. Se reúnen especialistas de diferentes disciplinas, algunas de ellas del área de las artes y la comunicación. Se abordan temas tan fundamentales como la relación entre mujer, naturaleza y tecnología, o tecnología, mujeres y progreso, con análisis y propuestas constructivas como respuesta a la situación actual.

Vol. 8, Núm. 3 | Especial | Publicado: 1/10/2011

Coordinador del monográfico: Carlos Fanjul Peyró (Universidada Jaume I, España) 

En el presente número especial se presentan 13 artículos de diferentes investigadores y profesores que abordan el tema de la influencia social de las imágenes mediáticas de hombres y mujeres o de productos de nutrición y estética, con el desarrollo y/o potenciación de patologías como la anorexia y la vigorexia. La mayor parte de los trabajos se centralizan más en el problema de la anorexia, ya que es un trastorno considerado como enfermedad, sobre la que se ha profundizado e investigado en diferentes campos de conocimiento (medicina, psicología, comunicación) y de la que se han creado incluso cuerpos sanitarios especializados en el tratamiento de la misma. No ocurre lo mismo con la vigorexia, todavía considerada como una psicopatología somática y en la que se trabaja, principalmente, sobre los síntomas (cáncer de mama, cáncer de próstata, disfunción eréctil, problemas cutáneos…) más que sobre el problema psicológico de origen.

Vol. 8, Núm. 2 | 2º semestre (julio-diciembre) | Publicado: 1/7/2010

Coordinador del monográfico: Fernando Martín Martín (Universidad San Pablo CEU, España) 

En el presente monográfico hemos intentado aunar por primera vez el gran esfuerzo y el talento de todos y cada uno de los 32 académicos y profesionales que, desde las Universidades en colaboración con la imprescindible intermediación de las Asociaciones profesionales y con las dinámicas aportaciones de los doctores y licenciados, que trabajan de manera permanente en los múltiples Medios de Comunicación,  Direcciones de Comunicación de empresas e instituciones, públicas y privadas, así como los que ejercen su dignísima función en las Agencias-Consultoras externas, logran dar confianza, calidad, credibilidad, prestigio y reputación a nuestra profesión.

Vol. 8, Núm. 1 | 1º semestre (enero-junio)| Publicado: 1/1/2010

Coordinador del monográfico: Juan Salvador Victoria Mas (Universidad de Málaga, España) 

El presente monográfico sobre Interactividad forma parte del proyecto de investigación CSO2009-11203 financiado en la convocatoria del Ministerio de Ciencia e Innovación dentro del Programa Nacional de Proyectos de Investigación Fundamental, en el marco del VI Plan Nacional de Investigación Científica, Desarrollo e Innovación Tecnológica 2008-2011 (IP Isidoro Arroyo Almaraz), de título: “ DESARROLLO DE UN MODELO DE EFICACIA DE LA COMUNICACION PERSUASIVA DEL TERCER SECTOR EN LAS REDES SOCIALES.” Dicho proyecto de investigación está siendo llevado a cabo por la Universidad Rey Juan Carlos de Madrid y la Universidad de Málaga.

Así, el presente monográfico presenta parte de las perspectivas que conforman nuestro peculiar caleidoscopio: los ámbitos a través de los cuales se ha estudiado tradicionalmente la Comunicación: Publicidad, Comunicación Audiovisual, Periodismo y Relaciones Públicas, así como algunos de los temas que más recurrentemente se asocian en la actualidad a nuestro objeto de estudio: Movilidad, Educación, Accesibilidad y Lenguaje.

Vol. 7, Núm. 3 | Especial | Publicado: 1/10/2009

Coordinadora del monográfico: Carmen Marta Lazo (Universidad de Zaragoza, España) 

La reconfiguración que han seguido los estudios de Comunicación en la última década ha ido integrando todos los cambios planteados por los parámetros de convergencia que propone el Espacio Europeo de Educación Superior (EEES). Desde el punto de partida que supuso la firma de la Declaración de La Sorbona en 1998 por cuatro países de la Unión (Francia, Alemania, Reino Unido e Italia) y el salto cualitativo derivado de la validación en 1999 por 29 países de la Declaración de Bolonia, se han sucedido diferentes foros; en ellos se han ido articulando las líneas de funcionamiento de un engranaje que se bautiza con el nombre de la ciudad en la que se proyecta la homogeneización de los sistemas pedagógicos universitarios.

De este modo, el marco de la educación universitaria es ya un referente conocido por todos como “El Plan o el Modelo Bolonia”, sin olvidar la trayectoria en la que de manera periódica se dieron cita encuentros en distintos países.

En España, desde que entrara en vigor la Ley Orgánica 4/2007, de 12 de abril, se abre el proceso de “modernización” de la Universidad en el escenario de convergencia de las enseñanzas hacia la construcción del EEES. Nos encontramos con un modelo que pretende “dar respuesta a las demandas de la sociedad en un contexto abierto y en constante transformación”, tal y como se expresa en el Real Decreto 1393/2007, de 29 de octubre, por el que se establece la ordenación de las enseñanzas universitarias oficiales.

Así, el presente monográfico de la revista Icono 14 titulado ""El proceso de reconversión de la Comunicación en el EEES"", se destina a abordar los distintos ejes que se han visto modificados en el citado contexto hacia la convergencia y se nutre de reflexiones y experiencias de distintos investigadores y profesores que en diferentes áreas y asignaturas de Comunicación están viviendo el cambio.

Vol. 7, Núm. 2 | 2º semestre (julio-diciembre)| Publicado: 1/7/2009

Coordinador del monográfico: Isidoro Arroyo Almaraz (Universidad Rey Juan Carlos, España) 

La importancia que tiene hoy día la comunicación como una herramienta transversal en las organizaciones no gubernamentales (ONG) lo ponen de manifiesto los investigadores y profesores que se dan cita en este número monográfico para responder con rigor y seriedad al estudio de la Publicidad Social. Vaya por delante mi agradecimiento a los investigadores de las universidad nacionales y extranjeras que han hecho posible este número: Universidades Rey Juan Carlos y Universidad Complutense de Madrid, Universidad Nacional de Córdoba (Argentina), Universidad de Valladolid, Universidad de Málaga, Universidad Europea Miguel de Cervantes (UEMC) de Valladolid y Universidad de San Jorge en Zaragoza.

La comunicación social ha sido desarrollada por los anunciantes del sector social y, fundamentalmente, por el denominado Tercer Sector que ha utilizado los medios convencionales para darse a conocer y para obtener un cierto reconocimiento social.

Las organizaciones no gubernamentales (ONG) utilizan con frecuencia la publicidad social porque trabajan en ámbitos sociales concretos. Existe también la llamada publicidad con causa más orientada a unir la imagen de un producto a los valores positivos de una institución o de una causa y finalmente las administraciones públicas también a menudo ponen en marcha campañas de publicidad institucional con las que concienciar a sus ciudadanos.

La mayor parte de los esfuerzos del Tercer Sector en comunicación social se han dedicado a la realización de campañas publicitarias elaboradas para medios convencionales con resultados diversos.

Este número monográfico que la revista Icono14 dedica al conocimiento de la Publicidad Social responde a las tres formas conocidas de relacionar los dos conceptos centrales y a veces antagónicos, el concepto de publicidad y el concepto de social.

Vol. 7, Núm. 1 | 1º semestre (enero-junio)| Publicado: 1/1/2009

Coordinador del monográfico: Manuel Gértrudix Barrio (Universidad Rey Juan Carlos, España)

El término “nativo digital”, acuñado por Mark Prensky (2001, 2005) forma parte ya del imaginario colectivo de nuestra sociedad, al designar a aquellos grupos poblacionales (esencialmente jóvenes y adolescentes) que han crecido en un marco tecnológico digital (ordenadores, Internet, teléfonos móviles, MP3…) y cuyos usos y habilidades en relación a estos medios está completamente naturalizado; de alguna manera, podríamos decir, que se ha “transparentado” el dominio digital y discreto de la tecnología a favor de una experiencia de usuario integral.
La evolución de la Red hacia una Red Universal Digital y la consolidación del fenómeno denominado Web 2.0, está produciendo una modificación de las conductas, usos y competencias de los internautas. Este proceso es más acusado en los denominados “nativos digitales”, y, especialmente entre los adolescentes y jóvenes. En este marco, los sistemas de colaboración social facilitan nuevos modelos de creación compartida de la información (elaboración y publicación de imágenes fijas y vídeos, elaboración de weblogs y podcasting, elaboración participada de contenidos en wikis, sindicación de contenidos digitales, etc.) de gestión del conocimiento (utilización y participación de buscadores 2.0, marcadores sociales, sistemas de personalización de la información, sistemas de ranking y directorios sociales, sistemas de geoposicionamiento de contenidos, etc.), y de relaciones sociales (participación activa en redes y comunidades virtuales, entornos multijugador, sistemas de comunicación en Red, etc.).

Este nuevo número de la revista Icono14 explora algunos de los principales tópicos que perfilan el concepto de “nativos digitales” a partir de investigaciones y artículos teóricos que permitan generar el mapa de conocimientos, estudios y experiencias sobre este tema de especial relevancia en la actualidad.

La coordinación del número se ha realizado en el marco del proyecto de investigación ""La construcción de la realidad social en los jóvenes a través de los servicios y contenidos digitales abiertos: Conductas y competencias sociocomunicativas en la Red de los nativos digitales"", financiado por el Ministerio de Ciencia e Innovación, dentro de la convocatoria de Ayudas para la realización de proyectos de investigación, del Programa Nacional de Investigación Fundamental, Plan Nacional de I+D+I 2008-2011 (Área: Humanidades y Ciencias Sociales) y de referencia: CSO2008-01496.

Vol. 6, Núm. 2 | 2º semestre (julio-diciembre) | Publicado: 1/7/2008

Coordinadora del monográfico: Javier Sierra Sánchez (Universidad San Jorge, España) 

Por una parte, la comunicación como baluarte de la empresa y herramienta desgranadora de imagen y perspectiva comercial basada en la publicidad; por otro, el protocolo como presentación institucional de la empresa y arte de mostrar lo ceremonial. Se analizan especialmente las cuestiones jurídicas, éticas y deontológicas relacionadas con la responsabilidad social corporativa.

Vol. 6, Núm. 1 | 1º semestre (enero-junio) | Publicado: 1/1/2008

Coordinadora del monográfico: Virginia Guarinos (Universidad de Sevilla, España) 

El teatro en pleno siglo XXI ya no es sólo una forma de ocio, es un signo de cultura. En esa eterna polémica entre teatro y cine primero, entre cine y televisión después, la institución teatral ha pasado a convertirse en un tótem cultural, en marchamo de intelectualidad.

Pero, independientemente de la verdad o no de este hecho, lo cierto es que la teatralidad, hoy por hoy, excede al mismo teatro y se expande a otras formas de ocio, otros discursos ficcionales o no y otros medios o manifestaciones artísticas.

A la irrupción en nuestras vidas cotidianas de las nuevas tecnologías hay que sumar nuestra tendencia cultural occidental a la hibridación de los últimos tiempos. Y de ese modo también el teatro se ha visto afectado, en el buen sentido de la palabra, por dichas nuevas tecnologías y éstas por aquél.