Vol. 21, No. 1 | 1st semester (January-July) | Posted: 1/1/2023

In this issue we present two new Emerging Thematic Lines (LTE) that have been coordinated by guest editors from Spain, Brazil and Portugal.

LTE1. Corporate commitment and social inclusion: From business ethics to brand value

Guest editors: Carmen Llorente Barroso, Complutense University of Madrid (Spain) | João Luis Anzanello Carrascoza, Higher School of Advertising and Marketing (ESPM) (Brazil)| Ivone Ferreira, New University of Lisbon (NOVA FCSH) (Portugal)

This Thematic Line presents research that delves into the strategic aspects that allow companies to convey their responsibility with social inclusion in digital media. This is an ethical obligation that also favors the interaction of brands with committed audiences, and improves corporate reputation.

LTE2. Technology and innovation in the fight against misinformation, fake news and lies in the post-truth era

Guest editors: José Rúas Araújo, University of Vigo (Spain) | Francisco Javier Paniagua Rojano, University of Malaga (Spain) | John Wihbey, Northeastern University (Boston, USA)

This Thematic Line presents empirical research or theoretical interventions that evaluate the phenomenon of misinformation, fact-checking and verification, and fake news from the perspective of the role that technologies such as Big Data and Artificial Intelligence, among others, play they can face and combat them.

Published: 01-01-2023