Evolución del Deepfake: campos semánticos y géneros discursivos 2017-2021
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El presente estudio tiene como finalidad realizar un análisis de la evolución de los campos semánticos y géneros discursivos del deepfake desde su aparición en 2017 y hasta 2021. El estudio se centra en la descripción de la “capa exterior” (Simondon, 2013) del deepfake como objeto técnico-estético y cultural, en un escenario dinámico, progresivo y cambiante, en donde se expanden sus usos y prácticas culturales. Igualmente se revisan los usos benéficos y delictivos del deepfake, así como los principales problemas éticos y legales que plantea en el complejo escenario de la posverdad. La investigación tiene como base una metodología longitudinal analítica-sintética en tres fases entre 2017-2021. El estudio revela una progresiva evolución discursiva en donde emergen nuevos campos semánticos y géneros discursivos del deepfake, con una tendencia hacia usos benéficos y no sólo delictivos en la esfera de la industria audiovisual, el activismo, el arte experimental, los usos comerciales, médicos, la publicidad, la propaganda, la educación, entre otros; asimismo, el estudio revisa el estado sobre el uso del término deepfake para singificar usos benéficos y delictivos.
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